Poor Apple, iPhone sales are 20% down compared to last year’s quarter. Look, people, it's 2020 and we are in the middle of a pandemic. Stores are closing, opening, then closing again. Yet, Apple is able to pull it off big time. Thanks to the Mac, iPad and services, Apple is able to come out with a great quarter! That’s what is interesting: when one product line is performing poorly, others take the lead. September quarter is going to be a monster one as the iPhone 12 and Apple Silicon Macs sales takes over the stage. 

Apple this week updated their strange application, Clips, to version 3.0. Clips looks like a technology demonstration to me. I hear it is popular among the young crowd. Maybe.  I’ve played with the new version a bit and really like the new design which is cleaner and more enjoyable to use. After playing with, boy this app is power hungry; my iPhone 11 Pro get’s very hot! Still an interesting ting to play with. 

Here is an interesting design concept of a possible Apple Search service. What I find interesting is the use of the Siri branding. I don’t know if Apple would use it or simply call the service: Apple Search. I would prefer the latter as Siri is not known to sound like “good” more like “good enough” or “behind the reste of the crowd”. 

This curve ball wasn’t expected: Apple comes up with beta 1 of macOS Big Sur 11.0.1. Why? Why now? Does this mean 11.0 GM is really around the corner and will ship soon on new Macs, including the first Apple Silicon ones? Why do I keep thinking Big Sur (based on Beta 10) was far from ready? Something is clear to me, I’m not upgrading my iMac anytime soon, but I understand that my upcoming Mac Pro could come pre-installed with it.

I’m always impressed by the turn over speed of major new releases of iOS. iOS 14 adoption rate is already surpassing iOS 13 after less than six weeks of availability. Wow.

Apple’s iPhone ecosystem is running at blazing speed to adopt new technologies. There is nothing like that in tech. Even if people are keeping their old iPhone longer, by supporting old devices, Apple can set the bar for new privacy features and make them available to a vast portion of the users. This is something we rarely talk about.

Matt Birchler in a funny post hightlights how twisted Apple’s stance can be when it comes to pushing their agenda: in this cas, the protection of the environment.

I think it is a mandatory thing to openly challenge something Apple does even if you like their products as much as we possible can. I did it in my long article “The Rotten Side of Tim Cook’s Apple“ and l’ll continue to do it.

Thanks to an article from John Gruber’s website, Daring Fireball, I discovered a new Apple-centric blog yesterday: Basic Apple Guy. After spending a few minutes on it exploring the content, I kind of fell in love with it and and started to wish it was mine. I’m impressed by the simplicity and the content quality. RSS feed already added to my collection.

Here is what I’ll be looking for at the Apple Silicon Macs introduction: the story they will tell for their introduction. Remember when Steve Jobs introduced the iPhone or the iPod? There was a story to hit so people could understand the “why’s”. Now, in the age of smartphones, what is the relevancy for Apple Silicon Macs? Why now? What pain points do they address? Can’t wait for November. Photo credits.

According to the New York Time regarding the antitrust lawsuit in the works, Google is paying between 8 to 12 billions $ a year to be the default search engine on iOS. That is a lot of money, but apparently, that’s the price to pay for Apple to bend over their privacy stance.

If there is one reason why Apple should get out of this deal and build their own search tech or buy DuckDuckGo altogether: put the walk behind the talk.

This short clip showing Steve Jobs introduce the iPod is a pure joy to re-watch. It is 9m 11sec of presentation mastery. The way he set the stage, draw attention to pain points, show the “solution” is perfect. This is how you do it. This clip should go in tech and marketing history books.

Now, let’s try to imagine how he would do it for the introduction of the first Apple Silicon Mac in a few weeks.