Don’t bother reading too much into the latest Apple financial numbers. They’re not too bad. What you should be paying attention to is this:
Apple is eliminating one of its most high-profile executive positions. According to a new report today, Apple is eliminating the role of “industrial design chief” as part of a broader shake-up. This role was once held by Jony Ive, and most recently held by Evans Hankey.
Under this new structure, the design team will report to Apple’s chief operating officer Jeff Williams. Source: Apple is eliminating its iconic ‘industrial design chief’ position
This comment by one of the 9To5Mac staff members is not reassuring at all:
I think it’s important to keep in mind, however, that Williams has been involved with the design team for several years at this point. Hankey has reported to Williams since 2019. The difference now is that the middle ground between Williams and the rest of the design team is being removed.
Maybe Hankey saw this coming and couldn’t adhere to this direction. Here’s my take: ops are taking over Apple, and design is no longer the top priority. It is utterly troubling to read rumours of Williams possibly replacing Cook which looks like being more of the same if you ask me. Maybe Williams has more design experience, but not as a first-party involvement. Troubling.