It will be interesting to see in the next 2 or 3 quarters the effect of the MacBook Neo on the Mac sales (harder to tell as low priced Mac won’t make a big difference in revenue numbers) and the IPad sales. If both move in opposite directions then we could potentially conclude on the Neo effect.

The New Apple Finally Begins to Emerge:

The MacBook Neo is a new kind of product for Apple, unveiled in a new way, with new materials, by an array of fresher faces. These new products being unveiled at the same time the faces of the company are beginning to change feels like a turning point. You could argue Neo is one of, if not the first product of this new Apple.

I hope Parker is right. I do too feel something different. Is it only Neo-related or is it more profound?

If I were to buy a MacBook Neo, I would turn off Apple Intelligence to reduce resources consumption. But according to the reviews published this week, it appears that this wouldn’t be necessary. The Neo is really a capable machine even with only 8GB of RAM.

MacBook Neo reviews are very positive. A few reviewers compare the Neo to “comparable” Windows laptops, all of them with 16GB of RAM. At the end of the day, it doesn’t help the Windows story much. Reviewers fail to mention the Windows reality: the need to include security software that will eat up precious CPU cycles in order to keep Windows secure. That’s the reality. Anyway, Apple’s offering is honest and very valuable for a lot of people. I don’t remember the last time a new Apple product generated that level of positive buzz. Bravo.