Or, Instead of All This—

No one will ever control our own identities on third-party platforms. You relinquish control over your identity when you choose to present yourself on one of these platforms. You can be rate-limited for posting too much. You can be suspended by a bot that determines your behavior is bot-like. The platform can pivot at any time from one thing to another. The entire platform could shut down. You have no control, and jumping from one to another will only mean that you have to do it all again later.

Or, instead of all this, you could learn how to make a damn website.

But, asking for my wife here1, once you’ve got your little HTML island right in the middle of the digital ocean, how do you get noticed? How do you build a business, even the smallest one, from this island?


  1. For real, i had a serious debate about all this today with her. ↩︎

I initially thought Micro.one would be a suitable platform for my new French blog, but after spending the entire weekend experimenting with it, I’ve already realized that I miss two essential features from the full Micro.blog experience: personal notes and support for newsletters. 🤦🏻‍♂️

The first thing to do when visiting a new coffee shop after ordering and sitting at your place? Connecting to Wi-Fi and testing its speed. Only after you can taste the coffee. That is my way of living. ☕👨🏻‍💻

Dear, Will You Read My Blog?

Me: “My new French blog is nearly ready to go live. Will you read it?"

Her: “Well, yeah, sure, but how will I know there is something new to read?"

Me: “Well, you just have to go to the website, just like you read the news."

Her: “Mmm, but it’s not the same. I have to remember the website’s address. Can you send notifications instead?"

Me: “Well, I’m not sure this would fit the idea of a blog, but you just need to save it as a bookmark. Also, I can show you a great RSS reader?"

Her: “🤔"

Me: “It’s an app where you can read blog posts. There are many great ones for your iPhone or iPad."

Her: “Well, yeah, but I must remember to open it just to see if something is new?"

Me: “Yes, exactly, just like when you open up your favourite news website or when you just tap on the Facebook icon on your iPad…"

Her: “🤨"

Me: “If there was a weekly newsletter, would it be ok for you to read it?"

Her: “That would be better, for sure, but… you know… I already get so many emails!"

Me: “M’ok, but my hosting service doesn’t provide a newsletter feature. Maybe I could just tell you: there is something new on my blog that you might find interesting because I wrote a story about you."

Her: “👩🏻‍💻"

The challenges a blogger may face can be unpredictable.