Two Highly Different Approaches

Microsoft is recalling “Recall” after all, and this makes them look rather bad. This happens on the same week of Apple revealing Apple Intelligence which received a more positive set of reactions.

We are witnessing two different approaches to the challenge of intelligently integrating generative AI prowess to the base operating system. These two events couldn’t be more evocative of how different Apple and Microsoft strategy and culture are. Guess which approach I prefer? I’m excited for Apple Intelligence, but I appreciate the time it will take to make it right.

Referring to this post from MacStories’ Viticci, I might be living or coming from a different planet, but I do not want to block any of my sites from AI bot crawlers, none of them, even if it is from Google, OpenAI, Apple or even Meta. I want to embrace this new era while being critical to what is happening. More to come soon.

Two of my preferred visual things in iOS 181 is the colorful visual effect of Siri and the default wallpaper, which is also very nice. Siri animation is so relaxing and less intrusive than the big colorful ball. These are small changes but welcomed changes nonetheless.

  1. I’m not using iOS 18 yet. Should be later in the summer, late in August, I guess. ↩︎

Apple Intelligence & Current Apple Silicon

If Apple Intelligence1 requires a new generation of hardware to be fully appreciated, I would be surprised and be a little sad. My expectation would be that last year’s generation of hardware should be, at the minimum, enough. Otherwise, it might send a wrong message that even current Apple Silicon isn’t enough to power generative AI-based experience. How could this be, after all, Apple always brag about its silicon superiority. Tim Cook said that their silicon was their current competitive edge… but was he referring to future chips only? I hope not.

  1. Provided it’s the real name. ↩︎

Apple's AI Push at WWDC 2024

“Apple will put a major emphasis on AI at its upcoming WWDC, as the company aims to catch up to competitors in this rapidly evolving space. While Apple’s approach has been more measured, the pressure is on to provide a clear growth narrative, which its AI initiatives may struggle to directly deliver. Unlike Microsoft and NVIDIA, Apple does not have an obvious path to monetize AI, instead focusing on using the technology to enhance its existing products and services.” — ChatGPT summarizing this article from M.G. Siegler.

I’m more than ok that Apple doesn’t try to monetize their AI journey.