It Sunday time and so my weekly creative summary is out! This is the Craft hosted version. The email version is coming out later today. Enjoy. By the way, the Craft version, this week, contains a sub-page that won’t make it in the newsletter edition, thanks to Craft.
Apple Private Cloud Compute Curiosities
Apple announced a significant development at this year’s WWDC: the creation of its own cloud infrastructure named “Private Cloud Compute” for securely handling certain Apple Intelligence requests. As an IT professional working in data center technologies, I have a few questions that remain unanswered even after watching John Gruber’s The Talk Show Live:
-
What CPU is used in each server? I wonder if Apple is utilizing high-end versions of its Apple Silicon chips. It’s worth noting that there was no update to the Mac Studio this year. Is Apple diverting M3 Max or M3 Ultra production to build its Private Cloud Compute data centers (which currently feature 32 Neural Engine cores in the M2 Ultra)?
-
What type of case design is Apple using for the servers? Are they modified versions of the Mac mini, or are they using a rack-mount variant of the Mac Studio?
-
Is Apple deploying data centers only in the United States or across multiple continents? I suspect the latter, for the sake of redundancy and capacity.
I expect that sometime in the future, perhaps at WWDC 2025, Apple may reveal details about the first year of Apple Intelligence in a short video. We’ll have to wait and see.
Refreshing take also a good reminder:
@stroughtonsmith After seeing WWDC, I’m actually buying a iPad Air M2 next to my mini 6. But I have never seen and expected iPad as anything more than what Jobs used in his introduction. Never replacing my Mac, never replacing my iPhone.
Two Highly Different Approaches
Microsoft is recalling “Recall” after all, and this makes them look rather bad. This happens on the same week of Apple revealing Apple Intelligence which received a more positive set of reactions.
We are witnessing two different approaches to the challenge of intelligently integrating generative AI prowess to the base operating system. These two events couldn’t be more evocative of how different Apple and Microsoft strategy and culture are. Guess which approach I prefer? I’m excited for Apple Intelligence, but I appreciate the time it will take to make it right.
Referring to this post from MacStories’ Viticci, I might be living or coming from a different planet, but I do not want to block any of my sites from AI bot crawlers, none of them, even if it is from Google, OpenAI, Apple or even Meta. I want to embrace this new era while being critical to what is happening. More to come soon.
Two of my preferred visual things in iOS 181 is the colorful visual effect of Siri and the default wallpaper, which is also very nice. Siri animation is so relaxing and less intrusive than the big colorful ball. These are small changes but welcomed changes nonetheless.
-
I’m not using iOS 18 yet. Should be later in the summer, late in August, I guess. ↩︎
I’ll save money with Apple Intelligence in the next 12 months as indicated in my subscriptions page. #apple #appleevent #wwdc24 #wwdc
Mind blown. That’s all for now. More thoughts to come soon. 🤯 #wwdc #apple #appleevent #wwdc24
Dear Apple, please, fix this. Thanks you.
Apple Intelligence & Current Apple Silicon
If Apple Intelligence1 requires a new generation of hardware to be fully appreciated, I would be surprised and be a little sad. My expectation would be that last year’s generation of hardware should be, at the minimum, enough. Otherwise, it might send a wrong message that even current Apple Silicon isn’t enough to power generative AI-based experience. How could this be, after all, Apple always brag about its silicon superiority. Tim Cook said that their silicon was their current competitive edge… but was he referring to future chips only? I hope not.
-
Provided it’s the real name. ↩︎
