“Apple will put a major emphasis on AI at its upcoming WWDC, as the company aims to catch up to competitors in this rapidly evolving space. While Apple’s approach has been more measured, the pressure is on to provide a clear growth narrative, which its AI initiatives may struggle to directly deliver. Unlike Microsoft and NVIDIA, Apple does not have an obvious path to monetize AI, instead focusing on using the technology to enhance its existing products and services.” — ChatGPT summarizing this article from M.G. Siegler.

I’m more than ok that Apple doesn’t try to monetize their AI journey.