The Apple Intelligence Story Nobody Wants to Talk About
When I read the news about Apple Intelligence, it is most often related to the perception that Apple is way behind their competitors in the field of artificial intelligence1. It is rarely about what sets Apple Intelligence apart from its competitors: privacy protection. It’s as if this is not important to the majority of users or the tech press. However, it is an important differentiating factor that I believe will work in Apple’s favor in the long term. Fortunately, some articles highlight this fact, such as this article from 9to5Mac.
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One could argue, including myself, that it’s not entirely true when you step back and see the whole pictures. People tend to compare to ChatGPT conversational interaction model. Apple do use a lot of AI technologies in their operating systems and has been doing so for many years. Apple is not good at addressing this perception problem. ↩︎