On Tony Fadell For Apple's New CEO

Parker Ortolani on taking a chance of Tony Fadell to replace Tim Cook. At first, Tony Fadell seems like the obvious candidate, but I worry that we may be under the spell of a certain nostalgia in thinking he would be the perfect choice, as Parker points out. The world is no longer what it was in the days of Steve Jobs and his close collaborators. Apple is no longer what it once was either, and that is partly what many people criticize the company for. John Ternus is a product engineer, not a designer, and putting design back at the center of the process as it was in the Steve Jobs era may be a more restorative idea—and in that sense, yes, perhaps Fadell would be a good choice.