The New Apple Finally Begins to Emerge:
The MacBook Neo is a new kind of product for Apple, unveiled in a new way, with new materials, by an array of fresher faces. These new products being unveiled at the same time the faces of the company are beginning to change feels like a turning point. You could argue Neo is one of, if not the first product of this new Apple
I, too, do see a different Apple vibe with the launch of the MacBook Neo. Just using a different name instead of iBook (which they could have done) is sign sign that they are willing to try different things.