Daring Fireball commenting ‘How Apple Became Apple: The Definitive Oral History of the Company’s Earliest Days’
Apple is at its best when it’s infused with a bit of the spirit of the two Steves whose first joint venture were blue boxes that let you make long distance phone calls for free. The first public phone call Steve Jobs ever made on an iPhone was a prank call to the Starbucks next to Moscone West. I feel like that renegade spirit has been repressed in the Tim Cook era.
Indeed. Ternus could change that; that’s my expectation.