Now That Google Broke Its Promise to the Web, What's Next?

In “Google Betrayed the web”, Mike Elgan argues that Google has broken the foundational “Grand Bargain” of the internet—trading traffic to content creators in exchange for indexing their content. Google now uses creator content to train AI models and serves answers directly to users, bypassing the original sources. This shift eliminates referral traffic to publishers and independent sites while allowing Google to profit from their work twice over. Elgan calls for a post-Google internet as a response to this betrayal. His response centers on Google’s alternatives: Kagi, Perplexity, Fastmail, and Antropic. All alternatives that I personally use, except Perplexity.