Apple at another inflection point?

Apple & Tech

My interest in Apple’s new leadership, John Ternus in particular, is heating back up. I’m utterly excited to see how Apple under Ternus will be remodelled and transformed. Today’s Bloomberg1 article leaves no doubt that many challenges await Apple. That said, I don’t expect much change, starting with the impending iPhone launch, the last under Cook as CEO while the iPhone 18 line was under development. We have to look further.

  1. I’m sorry, I won’t link to a Bloomberg paywalled article, but it’s free to read, under a murky article sharing scam. ↩︎