How funny is that? It seems Intel is applying its “tick-tock strategy” to its relationship with Apple. One week, Intel is slamming Apple’s M1 Macs with highly questionable ads featuring Justin Long, the week after Intel is luring Apple’s business to make their future processors.

So obviously you’ve seen some of the competitive energies resume because there’s a lot of great innovation to be done, and we haven’t seen PC demand at this level for a decade and a half. The world needs more of that, and there is competitive fun going on with Apple and the Mac ecosystem” — Gelsinger

I don’t know if this competitive landscape is fun like Gelsinger is mentioning, maybe we could ask Tim Cook?

AppleInsider:

Apple needs to release new products to compete in the home. Be it an “Apple TV 6” or “HomeHub,” something needs to change the customer’s perspective in order to get traction in the space.

The article fails to mention a feature a HomePod replacement could and should include: home networking. I wrote about this many times. Apple left home networking market at a time where it was transitioning to WIFI 6 and home automation really started to pick up pace, thanks to things like HomeKit.

Mesh networking is something critical these days with the new work-from-home trend caused by the pandemic. Only Apple could create an easy to use networking product, à la Ubiquity or something like the AirPort product line. Speakers like the HomePod mini could evolve to be mesh extenders. I don’t really care if this product does have a screen or multiple mics. Sure it has to be HomeKit integrated. No, I don’T want it to be a successor to the Apple TV. Pricing would be too out of control. It has to be a separate product.

Leaving the home networking space could be one of the worst Apple decision in recent years. We keep seeing the consequences of it now.

Image credit: taken from AppleInsider’s article.

According to 9to5Mac, users from Russia, upon setup of their brand-new iPhone:

Apple users will see a dialog box upon initial setup of new devices that features web browsers, antivirus, messenger, email clients, and more to be installed by default. The list of apps is provided by the government.

At first, I thought it was a bad decision from Apple, to allow this to happen. Bending to state laws from a country like Russia doesn’t look good. Who’s next? China? What about smartphone carriers?

The headlines are scarier than the reality, though. Users will be able to uninstall those state-sponsored apps. Otherwise, it is easy to imagine many scenarios like the dreaded PC bloatware we had to endure in the nineties from Microsoft’s OEMs. Or even worse, what about state surveillance applications? How will Apple say no to those? Are PCs subject to the same requirements? If not, why?

On the flip side, I can see some situations where apps could be suggested that would make sense, like contact tracing apps. It could have made a difference if we had this feature implemented before the pandemic. Another case is to suggest a government sponsored app that gives access to services sponsored by the government (immigration, finance, security, etc.). Finally, what are those apps that will make the list when setting up a new iPhone in Russia? I hope someone will share their experience once the law comes into effect.

Photo credits: Steve Harvey on Unsplash

Current iMac design

Well, rumours abound, changes to the Apple Store options for the iMac, the demise of the iMac Pro, something is really going on with the iMac line. As Apple is currently in the midst of their transition to a full Apple Silicon future for the Mac, we may find what’s coming next, sooner than later.

I always loved the iMac because it is the most truthful version of the Mac original vision. I owned a 24” 2005 white iMac, then a 2007 aluminum version before my current 2017 iMac, on which I work on every weekday, for my day time work. I’m really looking forward for Apple to inject a new dose of design language in general, but especially for the iMac. The chin, the bezels, the rounded back all feel quite dated and tired. The ultimate form factor is to get a screen, nothing more. Think of it like a big iPad Pro on a svelte stand. The next design has to be iconic. It should differentiate itself from the current iPad Pro or the ProDisplay XDR. Apple’s industrial design team must enter new territories, they have to put a clear mark on Jony Ive’s era. Everything in Apple’s current Mac product lines look and feel like Jony Ive’s team work. We are due for a new beginning.

Will this new machine come in April? I feel like Apple should use a more important event like WWDC or one of the fall keynote to release such a landmark product. Current movements on the Apple Store and recent discoveries in Apple’s latest beta software points to a sooner than later release. We shall see very soon, I guess.

IPad Pro with Magic Keyboard

As reported by MacRumors:

“Apple has tested ‌iPad‌ Pros with a Thunderbolt connector that would make them compatible with additional external monitors, hard drives, and peripherals, plus it brings faster data syncing speeds. Apple’s Mac machines have featured Thunderbolt technology for years now, but current ‌iPad Pro‌ and iPad Air models have standard USB-C ports.”

Such an iPad feature has to come with much improved operating system support for external devices, like external monitors, which is currently very limited under iPadOS 14.4. Expect an iPadOS 14.5 surprise support (something along he line of mouse support with iPadOS 13.4 at around the same time last year) or iPad 15 with profound improvements compared to iPadOS 14 which was limited in new features.

Personally, the key for a possible upgrade from my 2018 iPadPro lies in the software, not only the hardware. Also, rumours all points to the 12.9” iPad Pro, what about the 11”? I highly wish that Apple will make the 11”, just a smaller version of the 12.9” version.

Honestly, I like these Intel ads with Justin Long. The one with the dongle, at the very end, is priceless. These ads are fun. Not as fun as the “originals”, though, but still. Intel hits the nerves. Intel is playing the Apple playbook, simple as that. It’s an interesting moment, a blip, in the advertising world. Nothing more. Will it make a difference? I doubt it.

What does the iMac Pro and the HomePod, two entirely different products, have in common? It’s not the fact that they are no longer being sold. The iMac Pro and the HomePod were created by Apple when they were caught off guard by market trends. In the case of the iMac Pro, Apple tried to answer pro users who were demanding a replacement to the aging trash can Mac Pro. Apple didn’t read the temperature room correctly. They acted urgently and responded with the wrong answer, the iMac Pro. The right answer would have been to fix the Mac Pro instead by creating another more modern version of the expandable Mac Pro, which they finally did later in 2019. The HomePod was created when Apple (finally) realized the smart speakers market was a thing. Apple misread the room temperature again with a high-end smart speaker which wasn’t that smart but sounded good. In such a market, pricing is everything.

Apple is at its best when they create products they want to use for themselves, just like they did with the iPhone. The Apple Car is such a thing really exists), the AR glasses (if such a thing really exists) are a potential case of such products. The Apple Watch was also built on the same principles of the iPhone: something they really want to use themselves.

I own two HomePod, paired together and two HomePod mini, placed in two different rooms. I love them all, but I prefer the mini for hard to explain reasons. It is sad to see the HomePro go. It could have played so differently.

What’s the next Apple product to be killed? The iPod touch?

Afterthought: what is Apple comes out with a new HomePod with an integrated wifi 6 router and maybe some storage, something along the line of the AirPort Extreme a few years ago? A new HomePod mini could also be released with wifi extender built-in. I would buy that in a heartbeat.

Image credit: Basic Apple Guy. I love this guy’s blog.

In a surprising move, Apple starting today allows people to export their iCloud Photo Library to Google Photos. Why not provide a download to a local computer, outside the Photos app. I can see many use cases for doing so: backup purposes or simply to dump photos in a structure of directories for archiving purposes.

Breaking news from 9To5Mac, but official announcement here:

In recent months, we were approached by a buyer. They saw the uniqueness of Weather Line and the strong foundation we’ve built. While we aren’t able to provide further details on their future plans for the app, we hope you can understand, and will look forward to it.

I’m kind of in shock right now. I recently posted an article about my “go-to” weather applications. Weather Line wasn’t part of the line up, but I did have it installed on my iPhone, and I’m currently a paying subscriber. Too bad to see the application go. But, why? The same happened to Spend Stack recently.

What’s going on? How many developers invoked paid subscription model as being the only road to sustainability? Does it work or not? Is this the start of a new trend? There is something going on here.

When, as users, invest money and time in using applications or service, the last thing we want is to see our beloved apps go like this. I’m currently heavily investing in Craft (coming from Notion). What if the same happens to Craft?

Here is the current state of yet to be updated apps to fully support Apple Silicon Macs. It’s been close to six months now and yet, those apps aren’t yet universal. Surprising to see things like 1Password 7 still not there yet. Notion, an Electron-based app, not surprising. The Mac client for HEY hasn’t been updated for a while. Many of those apps are subscription-based, a model toward development sustainability. Can we say they are failing to meet their obligations, now?