iPhone is getting fatter and fatter (#apple #jonyive)

Since Jony Ive left Apple, a few years ago, the iPhone design adopted an opposite trend of becoming fatter and fatter. It’s not a night and day difference but there is a trend. It is a welcomed one because this gives Apple more “room” to improve the cameras and the battery life. Speaking of the cameras, did you see the camera assembly protuberance on the CAD designs? It is getting bigger too, that I don’t like.

Tonight, using Craft, I’m writing my next piece for “Numeric Citizen I/O” on my 2018 11’’ iPad Pro with the Apple Magic Keyboard. I’m being this multitasking guy as I’m constantly switching between Craft, Soundcloud, Twitter, Safari, Ulysses, etc. Then, suddenly, my thoughts goes toward imagining what can Apple do to make me upgrade to the next iPad Pro.

You see, my current setup is near perfect for my needs and my current use cases. I’m far from maximizing this iPad’s potential. So, ask me again, why should I upgrade to what’s coming next week? I cannot see anything. Maybe Apple has a few well hidden cards, just waiting to be played, one by one at next week’s virtual event. We shall see soon.

At long last, Apple is calling the first virtual event of 2021 for next week. I have mixed up feelings about this one. AirTags, if they are real, aren’t game changer and really are complementary to anything Apple is doing these days.

I wrote a few times that for the iPad, the next major step won’t come in the form of hardware upgrades but in software, with iPadOS 15. And this, happens every year on June at the WWDC conference. So, unless there is a last minute surprise from Apple’s updated iPad Pro, my attention will be for the next WWDC, not this spring event.

Oh, about this rumoured iMac redesign, THIS I will be looking forward to it, but somehow, I think it is more a WWDC thing than anything else.

Consider the following App Store screenshot of a recently introduced game in the Apple Arcades service.

Reviews of this game are really bad because the game doesn’t load on people’s devices. Does Apple really test their stuff before putting them out? Tim Cook et al. brags all the time about being a mandatory gatekeeper for iPhone security and quality control with the App Store. In this illustrative case, and there are many others, Apple is failing big time to play his role. I just can’t understand why this shit is possible.

New Apple Music icon design language?

New App Store icon design language?

I rarely comment on rumours from highly speculative reports, but this report from MacRumors is different:

“The Apple Music for Artists app now features a simpler, streamlined icon with a pinkish red music logo rather than the multicolored logo that was used before. The icon also has an embossed look that makes it stand out from other Apple icons.”

and

“App Store Connect in October was updated with a refreshed icon that’s similar to the ‌Apple Music‌ for Artists icon, which means Apple has now updated two app icons with this new design.”

The simple fact that two icons got updated with similar look at several months interval could signal a trend leading to the upcoming design update with iOS 15. I much prefer the right version of these icons, particularly the embossed design. This 3D effect adds some depth and dynamism to the design, and yes I like the fine line marking the icon boundaries.

I wouldn’t be surprised if those two icons were part of an A/B testing program, within Apple. Second, what Apple has done with macOS Big Sur was only the beginning destined to encompass all platforms, in some form or another (icon design wise).

Today, I have come to realize that, since its introduction, I didn’t see the iPhone 12 lineup in person. It’s the first time that I didn’t go to an Apple Store to see, manipulate and experience a new Apple product release. How big is the Max? How small is the mini? What about this new edge? The same goes for the Mac Pro.

The pandemic has really put a dent in our lives in some unexpected ways, big and small. But, do I really miss something? After all, the iPhone 12 is the return of the beloved iPhone 5, which I owned. I guess I’ll have to wait for the iPhone 13 or whatever it is called.

Apple just kicked off the 2021 season of high expectations, endless wishes lists, criticism, betas, crashes, deception, no-show products, expected hardware refreshes, iPad deceptions, etc. Again, this year, it will be a digital-only version, thanks to the lingering COVID-19 pandemic. I’m happy with that. As I wrote in the past, my hope is that this type of event stays digital. I’ve never been to a real WWDC so I don’t miss anything.

Now, trying to read into WWDC’s announcement art: sure, there is this reference to last year’s Craig Federighi with its MacBook Air, but it is also clear to me that Apple is set to announce their AR Glasses. Yep. Remember, you read it here first guys. 😜