11.0.1 beta, really? (#apple #macos #macosbigsur)

This curve ball wasn’t expected: Apple comes up with beta 1 of macOS Big Sur 11.0.1. Why? Why now? Does this mean 11.0 GM is really around the corner and will ship soon on new Macs, including the first Apple Silicon ones? Why do I keep thinking Big Sur (based on Beta 10) was far from ready? Something is clear to me, I’m not upgrading my iMac anytime soon, but I understand that my upcoming Mac Pro could come pre-installed with it.

That was fast! (#apple #ios14 #ios13)

I’m always impressed by the turn over speed of major new releases of iOS. iOS 14 adoption rate is already surpassing iOS 13 after less than six weeks of availability. Wow.

Apple’s iPhone ecosystem is running at blazing speed to adopt new technologies. There is nothing like that in tech. Even if people are keeping their old iPhone longer, by supporting old devices, Apple can set the bar for new privacy features and make them available to a vast portion of the users. This is something we rarely talk about.

Twisted dialogue (#apple #iphone12 #environment @mattbirchler)

Matt Birchler in a funny post hightlights how twisted Apple’s stance can be when it comes to pushing their agenda: in this cas, the protection of the environment.

I think it is a mandatory thing to openly challenge something Apple does even if you like their products as much as we possible can. I did it in my long article “The Rotten Side of Tim Cook’s Apple“ and l’ll continue to do it.

It's all about the story, right? (#apple #mac #applesilicon)

Here is what I’ll be looking for at the Apple Silicon Macs introduction: the story they will tell for their introduction. Remember when Steve Jobs introduced the iPhone or the iPod? There was a story to hit so people could understand the “why’s”. Now, in the age of smartphones, what is the relevancy for Apple Silicon Macs? Why now? What pain points do they address? Can’t wait for November. Photo credits.

Everyone has their price (#apple #google #privacy #privacyprotection)

According to the New York Time regarding the antitrust lawsuit in the works, Google is paying between 8 to 12 billions $ a year to be the default search engine on iOS. That is a lot of money, but apparently, that’s the price to pay for Apple to bend over their privacy stance.

If there is one reason why Apple should get out of this deal and build their own search tech or buy DuckDuckGo altogether: put the walk behind the talk.

The master in action (#stevejobs #ipod #apple #history)

This short clip showing Steve Jobs introduce the iPod is a pure joy to re-watch. It is 9m 11sec of presentation mastery. The way he set the stage, draw attention to pain points, show the “solution” is perfect. This is how you do it. This clip should go in tech and marketing history books.

Now, let’s try to imagine how he would do it for the introduction of the first Apple Silicon Mac in a few weeks.

The more I read... (#iPhone12 #iphone12pro #apple)

The more I read comments on Twitter about the iPhone 12, the more I’m happy to skip this upgrade cycle: wireless network performance (spotty), battery life (highly hit by 5G usage), finger prints magnet (Pro edges), mildly controversial colours (not as unanimous as last year’s colours), weak cameras upgrade (from the 11 Pro), MagSafe design and performance (too weak magnets). I’ll be waiting for the iPhone 13 patiently.

Apple did it again. (#iphone12 #apple #design)

In my opinion, this year’s black iPhone 12 is now their best design of all time, surpassing their previously best design, the black iPhone 5. It took them 8 years. I can’t wait to see that in person, for now, this tweet by Brian MacDuff is enough to convince me. Blacks are deep blacks, the edges mat finish is way better than on the Pro models. What could come next to beat this? A notch-less design. Maybe next year or in 8 years. Who knows. Picture from Mr. MacDuff.