Thanks Apple, you’ll make me like November

Bloomberg, via Mark Gurman, is reporting that Apple will hold another event in November for Apple Silicon Macs. Besides my comments yesterday on the opportunity for Apple to present redesigned Macs, having a separate event is a no brainer to me. This is a major transition for Apple and they certainly wants to get the message loud and clear.

If rumors are sound, Apple still have some time ahead to polish the upcoming macOS Big Sur release. As it is today, it is not ready for prime time. It may be the equivalent of the iOS 13 buggy release of this year. Even if Apple announces Macs in November, they could be ready to ship only in December, who knows, giving Apple even more time. Anyhow, I’m not is a rush to upgrade to Big Sur. Apps will have to follow the new look and feel and I’ll wait for them to be updated first. The list is long.

On the upcoming Apple Silicon Macs

While many pundits still wonder which Mac Apple will start transitioning the platform to their shiny and speedy silicon, my attention is on something else. I’m wondering if Apple will take this opportunity to introduce redesigned machines. Let’s say they start with the MacBook Pro, could they use this occasion to reimagine the laptop? What about the iMac which is way overdue for a redesign?

There are two avenues for Apple. One in which they opt for continuity. The other is to make a bold statement and turn the page on the Intel-based era. If prefer the latter as I’d like to see what it looks like after the era of Jony Ive. It’s a golden opportinity IMHO. Besides my preference, Tim Cook’s Apple is conservative and they will probably opt for the former approach.

What do you think?

Two MacBook Pro

Thanks again, leakers!

Will there be anything left for Apple to announce next week at the Hi, Speed event? Thanks to leakers on the internet, probably not much. I can’t thank them enough for spoiling things, again.

There was a time where leaks helped people to adjust their buying decisions, but I feel they no longer fit that purposes. It is more like a search for some kind of fame.

How well will it age?

I’m keeping that one mockup to see how well it will age when Apple releases the new iPhone lineup next week. I like the dark blue color. But what is missing from these mockups is the edge of the devices. The iPhone 4 and later the iPhone 5 squarish design were one of the best Apple came up with. We’ll see how they execute around the same idea with the iPhone 12.

MMMM everything comes in mini version?

Rumors are swirling around upcoming products from Apple. What is becoming more persistent is the possibility of an HomePod mini announcement. I’m not sure if it is already “dead on arrival” or if Apple is about to give the smart speaker market a second try. Will it take more than a smaller footprint, better sound quality and lower price? Yep: an ecosystem of apps built on something like “siriOS”. There are no signs at all of this… which would be a massive surprise.

Is this a sunset or a sunrise? #apple #appleevent

We should never read too much in Apple’s invite graphics. They rarely have anything to do with the content of the event itself except maybe with the iPad with Retina Display invite a few years ago. Remember the finger on the screen?

Besides the obvious, an iPhone 12 line up announcement, what’s in store? AirTags? Updated Apple TV with Apple’s own game controller? HomePod mini? Don’t expect Apple Silicon Macs until November. I don’t expect Apple to talk about these next week. Apple Silicon Macs need their own stage time in their own event.

Funny is the fact that iOS 14.1 is held back by Apple to fit this event. Probably contains a lot of hints of what is coming down the line.

The year 2020 can be an exciting one after all. I guess.