Apple Intelligence & Current Apple Silicon

If Apple Intelligence1 requires a new generation of hardware to be fully appreciated, I would be surprised and be a little sad. My expectation would be that last year’s generation of hardware should be, at the minimum, enough. Otherwise, it might send a wrong message that even current Apple Silicon isn’t enough to power generative AI-based experience. How could this be, after all, Apple always brag about its silicon superiority. Tim Cook said that their silicon was their current competitive edge… but was he referring to future chips only? I hope not.


  1. Provided it’s the real name. ↩︎

Apple's AI Push at WWDC 2024

“Apple will put a major emphasis on AI at its upcoming WWDC, as the company aims to catch up to competitors in this rapidly evolving space. While Apple’s approach has been more measured, the pressure is on to provide a clear growth narrative, which its AI initiatives may struggle to directly deliver. Unlike Microsoft and NVIDIA, Apple does not have an obvious path to monetize AI, instead focusing on using the technology to enhance its existing products and services.” — ChatGPT summarizing this article from M.G. Siegler.

I’m more than ok that Apple doesn’t try to monetize their AI journey.

The M4 iPad Pro Regression Nobody is Talking About

The new M4 iPad Pro, with its repositioned FaceID camera, feels like a step backward compared to the 2018 iPad Pro. I’m not sure what I’m doing wrong, but I frequently receive prompts to enter my PIN due to failed FaceID attempts. Swiping up to unlock the device momentarily covers the camera and sensors, disrupting the process. While Apple may have enhanced the FaceTime experience, the unlocking experience has become more frustrating. In my opinion, this is a significant regression.

The last day of May 2024 is here. It’s hard to believe that June is just around the corner and that in 10 days, we’ll get a new iteration of Apple’s operating system at WWDC. I don’t have high expectations for Apple this year, so let the surprises unfold.

With the new M4 iPad Pro, when using the Apple Folio at the lowest position, if the iPad is in my hands in portrait mode, when putting the iPad on the table, the screen won’t rotate in landscape mode unless I play with the iPad to force a rotation. That’s not exactly a tuned up experience.