Dear Apple, Think Differently, Again.

Tomorrow is Apple keynote. I want to be surprised. I want something different. I want to see Apple push harder, differently. I want this “one more thing”. I want to see Apple think outside the box. I want them to show the way, the right way. I want them to not be afraid, and do it differently. I want them to stop looking at their past successes. Think like the underdog. Think Differently, again.

I always found this picture of Steve Jobs in his home office very fascinating. It’s too bad that we cannot read all the book titles. But there are two pieces of equipment that I wonder what they are. On is something that looks like a Mac Pro but the size of the computer is too small, even though Steve is using a big Apple display (30"?). Next to this is a bigger vertical device which would be a UPS, but also looks like an external GPU (but that wasn’t a thing at that time). Oh and in the left segment of the bookshelf, there are many small bottles of liquid drops. What were they for?

Update #1: This post made it to the Hacker News site.

To me, this animated Apple logo is a clear visual reference to Apple Intelligence1. Expect to hear a lot about it when Apple shows off their new iPhones.


  1. Even if the service will slowly be rolled out over the course of the next 12 to 18 months. ↩︎

After Maps, now Podcasts. Apple is opening up more and more to the web. Why?

Side node: ​I cancelled my Pocket Cast subscription (due for renewal in about 11 months 🙄).

I think Apple should bring back the iPod to the iPhone in the form of a virtual device within the Music app. Imagine if each year, Apple would release a new design of its virtual iPod1. This would add some coolness factor for those who have known and used the iPod.


  1. The first model could be a re-release of the iPod Classic, complete with a virtual click wheel! ↩︎

Forbidden Fruit

Independent developers work for the entire sale, but Apple doesn’t even work for their cut. In many ways, just being on the App Store is incredibly frustrating. We’re paying for pain while Apple gets paid for just relaxing.

People are frustrated with Apple’s behavior regarding the App Store, leading them to make exaggerated claims. While one may disagree with Apple’s policies, stating that the company is simply relaxing is an overreaction.