Steve Jobs was incredible in bringing partners on board when launching a new platform. I wonder how different the launch of the Apple Vision Pro would be if he was still among us. Would we have more content available on day one? Or more apps? Even better: a real killer app? 🤔

Brent Simmons on Apple:

Apple has just provided us all with a reminder. Just like the sixth finger in an AI-rendered hand, Apple’s policies for Distributing apps in the U.S. that provide an external purchase link are startlingly graceless and a jarring, but not surprising, reminder that Apple is not a real person and not worthy of your love. Source: inessential: Corporations Are Not To Be Loved

I do get the point, but if my dedication to Apple in the last 40 years isn’t love, is it “passion” without love?

Is Buying a Car Easier Than Buying an Apple Vision Pro?

If Mark Gurman is correct, the rumored sale process for the Apple Vision Pro is rather complex and lengthy. Watching a 20-minute video to learn about a product indicates many things: Apple is nervous, and the product has a novel approach requiring potential customers’ education or training so that they fully “get the experience” before deciding to put the money on the table. Also, I guess someone willing to pay the high price merits some special attention, too.

I’ll have to update my calculations on how many demos can be run in the first 10 days.

If the 2024 iPad Pro pricing is what the rumors are referring to, ridiculously expensive, not counting the new Magic Keyboard that would be needed to replace mine, this might be the deal breaker for me. I might not upgrade1 at all and focus on my M2 MacBook Air. This would be sad because I like using the iPad a lot but can’t convince myself to settle for anything not pro. 😑🤷🏻‍♂️

  1. I’m currently using an “old” 11-inch iPad Pro with Magic Keyboard and Apple Pencil 2. ↩︎

Is Apple TV Really Improving With tvOS 17?

I’ve extensively used Apple TV (the physical device), Apple TV+ and the Apple TV app during the holidays to play music, videos, movies and series. One thing is clear: tvOS 17 is a regression in terms of usability, for me anyway. I especially don’t like the new left sidebar in the TV app. Navigating back to the home screen is cumbersome, requiring too many “<” back clicks. I often wonder if I’m in the Apple TV app or the Apple TV+ service. Up Next queue is intertwined with the rest of the content, it feels less obvious, to me. Content promotion (while starting a new episode, ending a series, etc.) is annoying. Apple feels like Amazon. Apple isn’t quite there after so many years of iterative updates.