Technologies At Play in a "Compact" Device

I have this thought right now as I’m watching the first reviews of the Apple Vision Pro: it is utterly fascinating to see all the basic technological elements (both hardware and software1) that are at play here and put together in this headset. Besides a product still looking for its use cases, I find this product to be the most ambitious one to be launched by Apple to date. Bravo for trying. And I’m pretty sure it’s only the beginning. You bet Apple is going to iterate on this for quite some time. I feel excited for this thing.


  1. Handoff, Continuity, Digital Crown, 3D modelling, etc. ↩︎

How often did Apple kill an app from launching on the Mac because it was deemed a bad actor? I think not that many times. Could this be the same on the iPad in the post-iOS 17.4 world? 🤔

Apple, Generative AI and the iPhone Revenues

Numerous applications and services now incorporate AI features. For instance, consider Notion Q&A or Raycast AI. Companies view this as an opportunity to boost revenue by offering these additional features for a fee. However, I recently pondered the possibility that if Apple integrates generative AI into Siri, as rumored for iOS 18, they may not charge for it. This could give Apple a significant advantage, as the revenue from iPhone sales could cover the associated costs. This could become an enormous advantage for Apple.

Reuters report:

U.S. tech giant Apple (AAPL.O), opens new tab has paid a Russian fine of 1.2 billion roubles ($13.65 million), imposed over the company’s alleged abuse of its dominant market position concerning in-app payments, Russia’s FAS antitrust agency said on Monday. Source: Apple pays $13.7 mln Russian fine, antitrust agency says | Reuters

It’s like paying a fine to an organized crime group. Utterly shocking that the West still helps this criminal government in its war efforts in Ukraine. I can’t wait to see Trump licking their butt when he’s back.

Microsoft Office apps for the Apple Vision Pro? Really? Color me surprised. I’m not convinced by the typical productivity use case for the Apple Vision Pro. Judging from what I see, working with things (windows, palettes, etc.) suspended in space doesn’t feel natural. What does it bring that the desktop doesn’t provide? Visualization use cases, sure, though. Being able to manipulate 3D models is a big yes. Is working with a flat spreadsheet in 3D space great? What does it fix that the desktop couldn’t? Maybe the convenience of having the flat spreadsheet besides the 3D model is the right use case. I’m still trying to wrap my head around this.

Here’s a possible Apple Vision Pro use case: virtually walking in the street using Apple Maps in look-around mode. It seems it would be a great way to “visit” a city.