On Apps by Apple

What a strange move by Apple. This website made by Apple promotes first-party apps for the iPhone, iPad, Mac, etc. Why? Why now? I would understand in the context of being forced to allow third-party App Stores. Apple reminding people about their apps while people are getting excited by side-loading and third-party App Stores would make sense. Is Apple up to something here? They usually plan for the long run. This could be the first baby step for a more open ecosystem.1 👀


  1. Interestingly, you can launch each app with an Open button if you are visiting the website from your beloved iPhone, iPad or the Mac. ↩︎

Apple is reportedly developing a low-cost MacBook series to compete with Chromebook models in the education sector that could be released as early as the second half of 2024, according to industry sources. Source: Apple mulls low-cost MacBook, say sources

Remember when people and tech pundits pressed Apple to create a Netbook? Apple responded with an 11-inch MacBook (2008) Air and an iPad (2010). I hope they skip trying to make a low-cost MacBook and keep improving on the current iPad story instead. That being said, I understand Chromebooks are giving Apple a hard time in education. 🥵

Eventually, in a few weeks, I’ll have to decide if I go with the 256GB storage tier or the next level up: 512GB1. If I to future my purchase of the 15 Ultra, I’ll probably have to go with the latter.

256GB or 512GB, that is the question


  1. I’ve been using 256GB for as long as I remember. ↩︎

Some of my Expectations for Apple’s Upcoming “Wonderlust” Event

This is going to be about the iPhone, mostly. The iPhone 15, to be more precise. Of course. Apple will probably talk a lot about the A17 because of its new 3nm manufacturing process, ensuring some battery power savings while bringing faster processing. This will be welcomed for an always-on display device since the iPhone 14 Pro performance in that respect is not as good as it used to be. Will the A17 be Bionic? Something else? I trust Apple’s marketing cracks about this.

The titanium finish on the Pro line, a first for the iPhone, but something the Apple Watch is already sporting, will get some attention too. Maybe more than the A17. I’m looking forward to it because I wouldn’t say I like the current finish on the iPhone 14 Pro1. I hate it, actually. Thanks to my iPhone case, it’s a non-issue. If the Apple invite is any indication of the upcoming titanium colour finish, I’m in love already!

But the star of the iPhone 15 show will be the Ultra with the periscope lens, bringing telephoto photography beyond the 3x optic possibilities for the first time. This is what I’m waiting for. I expect an Apple twist to it.

I expect some updates about the Apple Vision Pro2. Apple will probably talk3 about how excited developers are for the device and remind us about how it will change the world4. Something on the gaming front could be in the cards, too, thanks to the game porting toolkit introduced at the WWDC conference. Are Macs finally good at gaming? Is a software trick enough?

And then what else? The Apple Watch will get updates, but not the redesign we are starting to hear about for 2024. The Ultra 2 is probably not for me. But we will learn about it, for sure.

Macs? Crickets.

This is what I expect for the upcoming “Wonderlust” event.


  1. I hate the finish of my iPhone 13 Pro for that matter, too. Too glossy. To “chromy”. ↩︎

  2. I still think the “spacial computing” moniker should have been “spacial experience” instead. More approachable if you ask me. ↩︎

  3. Brag is probably a better term ↩︎

  4. For better or for worst ↩︎

Episode 02 — I’m an Iterative Type of Guy

While writing my next edition of the Friday Notes newsletter (#107), I realized that writing has never been a one-stretch thing for me. It takes countless writing iterations before getting things done. In this episode, I share my anxieties 😰 about writing in general ✍🏻. Plus, a few words about my expectations for the upcoming Apple Event “Wonderlust”! 👀

Links

Waiting for the iPhone 15 Ultra

I’m really looking forward to the iPhone 15 Ultra👀. Coming from the iPhone 13 Pro, I skipped the 14 Pro1; I expect the camera improvements to be tangible. The telephoto lens could see the most significant improvements driving sales of the Ultra to new territories2. Using a periscope architecture, telephoto could jump from 3x to 6x or more. This could be the last thing that makes me sell my Nikon D7503. The softer and rounder edges and titanium finish might make this iPhone the best design of all time4. And, finally, USB-C will certainly simplify charging the damn thing! I wonder if I’ll still be able to use my Lightning Lavalier microphone using a Lightning-to-USB-C adaptor.🤔

It will be my first “Max” iPhone. Apparently, I’m on a stretch of going for the bigger screens5.


  1. I skip a generation to limit my consumerism habits. It’s an environmental issue here. ↩︎

  2. Kuo’s rumors about periscope lens. ↩︎

  3. I depend on a 70-200mm zoom on my Nikon which is very useful on a trip. ↩︎

  4. I still thing the best design was the matte black iPhone 7. ↩︎

  5. I recently upgraded from the 13-inch MacBook Air to a 15-inch version. ↩︎

Poll: 1️⃣ iPhone 15 Ultra or 2️⃣ iPhone 15 Pro Ultra? 1

My gut feeling is that if Apple really is going to use the Ultra, it would be tied to the Pro moniker, otherwise this would create confusion.


  1. I Wish there was a poll feature on Micro.blog 🥺 ↩︎