Photo by Karsten Winegeart on Unsplash

So, YouTube will remove the dislike button soon from its platform. In one of his recent video, the popular YouTuber, Marques Brownlee, expresses his dissatisfaction about Google’s decision. His view echos mine. I’m not a big consumer of YouTube content, but when I do spend time there, I want to spend it on good quality content. The like / dislike ratio is an important indicator for me, and I suspect it is for many people.

We heard during the experiment that some of you have used the public dislike count to help decide whether or not to watch a video. We know that you might not agree with this decision, but we believe that this is the right thing to do for the platform.

I think the content creators should play a bigger role in all this: let them decide. The same way a blogger can turn off the comment section at the end of each blog post, people’s reactions on each video could be turned off by the author’s decision. In fact, I would argue that the ultimate decision to allow likes and dislikes should be held by the content creators. Simple as that. Make it an opt-in or opt-out default, but put the decision in creator’s hands. I would go as far as saying that the counters could stay private to the author if he or she decides so.

To me, one of the best rewarding indicator is the one that shows how far users are watching videos. They may agree or disagree, but as soon as they watch most of it, anything else is irrelevant.

I wonder if this decision by YouTube better serves their interests. I mean, without any ratio indicator, users have no choice but to start to play the video to decide if it is worth the time. This simple change makes people spend more time on the platform. Or is it the other way around and users will instead look at the comments to get a better idea of the video quality? I doubt it, as reading takes too much time to decide. People are busy, their attention span is short, a quick glance at the like dislike ratio is the way to go.

Once the decision to let people react to a video is made, then the platform could finally make it available only if the user watch “most of” the video. That no rocket science. There are probably other tricks that could be played to better control what’s going on in user’s reactions. But at this stage, it seems closer to be only implementation details.

As for the creator’s mental health issue, again, I would argue that if they tend to rely too much on the likes to feel rewarded, they could turn off the option. That’s something that could help others in dealing with this.

Glass, a photo sharing service, didn’t provide a like button from day one and doesn’t plan to add one. Is it good? Well, it depends. One thing is clear, from the comments I’m seeing posted by others, I have to ask myself: what is the difference between getting dozens of “I love it” or hitting the “like” button? Not much.

Photo credit: Karsten Winegeart on Unsplash

The other day I was looking at my iPhone battery consumption only to find out that the Exposure notifications feature was consuming close to 10% of the power on a 24 hours period. It’s not the first that I see Exposure Notifications to take so much juice out of my iPhone battery. I’m not alone, apparently, according to a Google search with the “exposure notifications battery drain” keywords.

The question is simple: considering that I’m fully vaccinated, considering the state of the pandemic here in Canada, considering that hardly any people actually enter their test results if found positive, why should I continue to care about having this turned on? I think I could turn it off.

We went to the movies yesterday night. The first time in two years. “No Time To Die” was good. As much as other types of business has evolved in this time frame, buying tickets, bad quality lighting, flaky sound systems are still part of my usual subpar experience at the movies. No wonder why this is a dying business.

I’m on my way back home from a weekend in the Niagara Falls region. I put my iPhone 13 Pro to the test. I’m quite happy with my experience. Most of my photos are in ProRAW format. I’m not sure how I’ll process them: with Pixelmator? Lightroom CC? If the latter, the import process is putting me on the break instead of a more integrated experience with Pixelmator.

Photo by Markus Winkler on Unsplash

This podcast episode from MacStories featuring Viticci triggered quite a few reactions. Why? Because of these two sentences in the first moments of the episode talking about the iPad mini:

“You wouldn’t want to read/or watch a review by someone who is not a professional reviewer. It wouldn’t be enjoyable.”

Yep. Viticci said that. In “The value of a non-reviewer’s perspective” from Mere Civilian:

”I agree, a review from a person who does not write for a living may not be enjoyable. However, I strongly disagree with the first sentence. “

What? Really? Then, I read this reaction from Lee Peterson on his blog:

”MacStories posts some great stuff but not everyone wants to read long articles, some like smaller easy to digest articles from independent writers, I like to think I do that here. I get to the point and try to respect my audiences time, does that make my opinion invalid or not enjoyable?”

And here is my response. Viticci comments make him look full of himself. Period. I’m happy for him if he can live from writing reviews. I would rather read review from real end-users because the point is to get comments and observations from real use case scenarios. Sure, I like reviews from Marques Brownlee because he has well-balanced and critical point of views on a lot of stuff. It also touches the subject of what makes someone a blogger or a writer. If you write constantly, then you are a writer. Are you Shakespeare? Probably not. There is a starting point for everyone. Some will fall along the road, others will thrive. I tend to think of reviews by professionnel reviewers as synthetic reviews, where there is a lot of speed and feed talk. At some point, we want to go beyond that and have comments coming from experience. So, sure, I’d like to read comments from pilots about the real usefulness of the iPad mini. They are the one who can make a judgment on the subject.

Last year I wrote “I’m not an audiophile, but here are my thoughts on Apple’s AirPods Max” which is not of “review” but a collection of observations. I concluded with this:

”So, do I like the sound quality of my AirPods Max? Yes. Do they sound better than my Bose QC25? Yes. By a wide margin compared with the price difference with my Bose Q25? No. But, hey, they are wireless, convenient, comfier, have transparency mode, spatial audio and they fit within Apple’s walled garden.”

Is there any value in this? I think so. Should Viticci care? Certainly not. I do have genuine thoughts and opinions, and this is my ultimate right to share them with the world for exactly what they are: thoughts and observations. Nothing more, nothing less.

Photo by Markus Winkler on Unsplash

John Gruber on Apple’s lack of courage regarding vaccination of their employees:

So where’s Apple on this? Why isn’t Apple requiring proof of vaccination for employees, including for retail employees and customers? Why reserve courageous decisions only for removing headphone jacks?

Boom.

Photo by Marisol Benitez on Unsplash

I was at the office. A normal day. It was a perfect sunny and more than usual mild September day. Blue sky. Then the news struck. At first, I didn’t understand what was actually happening. The internet went slow, to the point of becoming unusable. My colleagues started to leave their desks. We all turned to the TV set in the employees cafeteria. It was such a unique accident, we all thought. Then, the second plane, which marked a turning point in our history of modern barbarism. We are still trying to recover from it. I think of this day so often, each time with deception and bitterness because we didn’t learned the right lessons.

Side note: I find the American society fascinating. They seems to treat those who died on 9-11 differently then those who die each year from guns. The latter are more than three times those who died on 9-11. Each year. The US spent close to 6 000 billions dollars on war since 2001. It didn’t fix anything. How much do they spend on guns to try to fix this problem? Fascinating indeed.

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There is so much to think or write about a simple “Store” tab. Something so “obvious” can lead to weird design decisions, even for Apple. I love this (rare) blog post from Ken Segall.

Sarcasm ON: “I’m feeling inspired by Apple’s new way of thinking. It’s liberating. Who needs “Apple” when you have “Store”? Generic is just so much easier, don’t you think?” - Ken Segall

To be honest, I don’t remember when there was a dedicated Store section on the Apple.com website. Apple brought it back, leaving “Buy” buttons scattered around every single product pages. It is now so much easier to buy something from Apple these days.

Sarcasm OFF

Again, Matt Birchler:

technology and improved general productivity always had the promise of letting us work less, and yet today we work more than ever and have less than before Source: A Four Day Work Week? Yes, Please!

I sure wish we had this four days work week. I cannot see the day it will become reality. The problem in IT where I work, there is a worsening trend of a lack of qualified people for many IT fields. This trend puts pressure on those who are qualified to do more working hours.

Matt Birchler writing about Apple ecosystem stickiness:

“As I buy more and more Apple products, all of those Apple products get better. My iPhone is more valuable because of the HomePod Mini I AirPlay my podcast to while I’m working. My iPad gets more valuable because it has seamless file sync with my Mac. Reminders is better because it works with Siri in a way no other app is allowed. The list goes on. But this is of course also a bit of a trap. I can’t really get an Android phone, even if I think I would enjoy it more than my iPhone, because then my HomePods become worse, my Mac gets worse, my iPad gets worse, and my Apple services get worse. Because each additional Apple product makes all my other Apple products better, likewise removing something from that mix brings down everything else.”

You cannot use an Apple Watch with an Android smartphone. In Apple’s garden, every product has an extension that takes the form of a service or another physical product from Apple. Did we forget that once upon a time we made a switch from platforms like Windows or OS/2? When a new offering is really making a difference, we tend to switch. Back in the days, a Windows PC was an island, leaving it for the Mac meant that you had to re-buy new software, a few accessories. All things equal, the switch wasn’t necessarily funny. Today’s digital world is quite different, for sure, but pose a similar kind of challenge when switching.

Photo by Miguel Tomás on Unsplash