Matt Birchler writing about Apple ecosystem stickiness:

“As I buy more and more Apple products, all of those Apple products get better. My iPhone is more valuable because of the HomePod Mini I AirPlay my podcast to while I’m working. My iPad gets more valuable because it has seamless file sync with my Mac. Reminders is better because it works with Siri in a way no other app is allowed. The list goes on. But this is of course also a bit of a trap. I can’t really get an Android phone, even if I think I would enjoy it more than my iPhone, because then my HomePods become worse, my Mac gets worse, my iPad gets worse, and my Apple services get worse. Because each additional Apple product makes all my other Apple products better, likewise removing something from that mix brings down everything else.”

You cannot use an Apple Watch with an Android smartphone. In Apple’s garden, every product has an extension that takes the form of a service or another physical product from Apple. Did we forget that once upon a time we made a switch from platforms like Windows or OS/2? When a new offering is really making a difference, we tend to switch. Back in the days, a Windows PC was an island, leaving it for the Mac meant that you had to re-buy new software, a few accessories. All things equal, the switch wasn’t necessarily funny. Today’s digital world is quite different, for sure, but pose a similar kind of challenge when switching.

Photo by Miguel Tomás on Unsplash