Targeting the First Thousand YouTube Subscribers

My goal when I started doing YouTube videos about Craft (and now Micro.blog) was to reach a thousand subscribers during the first year. At the current rate, I won’t make it. Am I sad about this? No. Is it nagging me? Yes. Why?

I think there are a lot of Craft users out there, and I think they could benefit from watching a few of my videos. That’s the whole purpose and “raison d’être” for my YouTube channel which was (and still is) to help users get better at using Craft or learning about Craft if they are not currently using it. Is my absence from Twitter to promote my content making any difference? Maybe. Maybe not. Who knows.

I still have some time left before June 6th, but I’m being realistic here.

From Weekly to Monthly Digest

Following the announcement of the tweaked Micro.blog newsletter functionality, I’m switching to a monthly digest instead with a specific category as the sole source for its content. Three reasons for this change: first, the digest will become a more intentional set of creative gestures instead of being the result of a weekly and automatic content spit out without any distinction. Second, monthly means less noisy than weekly. Third, less is more. Let’s try that. 🙂

Thoughts On FCP for iPad vs Screenflow

I’m more inclined and attracted by the idea of testing (and actually using) FCP on iPad than the Mac version. Without being an iMovie on steroids (something that I don’t want), I wish FCP for iPad to be a simpler (but not simplistic) version of FCP on the Mac.

The problem: all my videos are all done with Screenflow for Mac because It’s all about Mac screen recording. What value would bring another app like FCP for the iPad? I see a more complex workflow because I would need to “export” from Mac then import into FCP on iPad then do the actual montage on a less capable device (two different device paradigms, little added value).

Thoughts?

PS: My 2018 iPad Pro isn’t capable enough for my 4K screen recordings. But let’s imagine that I’m on an M1 or M2 iPad Pro.

On Mimestream Going 1.0 & Native Mac Apps

Mimestream, a native Gmail email client, is out of beta and looks quite good if this video, by Matt Birchler, is any indication. As a subscriber to HEY, I can only salivate when I see such great Mac apps being launched for such a mature category. The guys behind HEY brag a lot about having a unique take on email, but they seriously lack in their take on being native because their software is not and is one of their biggest problems IMHO. If only they had the guts to rebuild their client like Mimestream, it would be a real killer for me.

From Authenticity To Attention and Eventually to Connection

I recently heard the notion of blogging for ourselves as opposed to writing for other people to read. I like this idea a lot, and after giving it some thought, I think I know why. If I’m being honest with myself in life and decide to share something like a thought about something, my guess is that writing for ourselves helps a lot in being authentic. I think it’s one of the best ways to attract attention and, eventually, maybe, make a connection.

On Apple Stores Evolution

After 22 Years, Apple’s Very First Retail Store Is Reopening Its Doors in a New Location Source: After 22 Years, Apple’s Very First Retail Store Is Reopening Its Doors in a New Location | Inc.com

I re-watched the video, where Steve Jobs is touring the very first Apple Store. It’s fascinating to see how things evolved over time. Software titles disappeared from shelves, thanks to the App Store. It’s no longer possible to put all Apple products on a single table. Macs, iPads, iPhones, watches, HomePod, and device cases took over the place and then more. Thankfully, the Genius bar is still there in many stores because, you know, people still have questions and broken devices to get fixed.

Apple's Headset — Alarming or Not?

A recent report on Apple’s upcoming headset:

Key figures including software chief Craig Federighi have also kept their distance from the headset during its development and have seemed wary of it. Apple’s senior vice president for hardware technologies, Johny Srouji, is believed to privately be a skeptic of the device, comparing it to a science project. He has warned that designing the high-performance chips that the headset requires could distract from new iPhone chips that drive more revenue. Source: Report: Apple Executives Cautious of Mixed-Reality Headset Amid Compromises - MacRumors

Everything will be fine, right? If Mr. Srouji is skeptical because the current product is too far from the original vision, I wouldn’t call this alarming. But overall, the signals coming out of these reports aren’t encouraging either. Is Apple headed in a bad direction?

On Android Switchers Coming in Drove to the iPhone

Report reveals Android users switching to iPhone at 5-year high

15% of new iPhone owners report having an Android device as their last smartphone. That’s a 4% increase from what CIRP saw last year, and 5% higher than the data seen in 2020 and 2021.

The last time new Android switchers made up 15% of new iPhone buyers – according to CIRP – was back in 2018. The highest rate of switchers in the last nine years was 21% back in 2016.

The market is full of previously-owned iPhones for sale. You can find used iPhones from 2 to 3 years ago at reasonable prices these days. People who were using an Android phone probably can now afford to buy an iPhone much cheaper than a brand-new one. Moreover, according to this chart, iPhones from the last few years can still run the latest releases of iOS with most of the features available. It’s very tempting for switchers. This is how I would explain this phenomenon. The study covers the US market. The dynamics might be different in other parts of the world.

One question: what percentage of iPhone owners who buy a new iPhone are returning their iPhone to Apple to get a credit instead of selling their iPhone themselves?

On Photomator 😍

Currently using Photomator for a small project. I love this piece of software. I bought it for 99CAN$ for a lifetime purchase. I prefer Photomator design in general when editing a photo. It’s more approachable to me. Editing with masks is super easy to use, and it creates great results. The Mac version was the one last piece of the puzzle missing. Now we get the full picture (pun intended).

It makes me wonder if I will ever get out of the Adobe subscription trap. The one missing piece from Photomator is the library management. I cannot rely on iCloud Photos Library for this.

This wasn’t a review, obviously. Just a glimpse of my enthusiasm for this great Mac app.

Important Housekeeping Announcement

If you consume my work through RSS, read carefully. I’ll be transitioning to FeedPress to act as the entry point for all my RSS feed publication needs. Consider updating your RSS client to use this new “superfeed”. Anything coming from long articles (Ghost), blog posts like this one (Micro.blog), photos (Glass) & videos (YouTube) will appear on this feed. I call this rather convenient, don’t you think? I’ll share the individual feeds soon if you prefer to be selective when consuming content. What will happen to the native/original feeds? They won’t go away, but in the future, If I decide to move to another publishing platform, you’ll probably be impacted if you are not making the change now. That’s the main reason why I’m moving to FeedPress.

Returning to normal programming. 🙂