And gone is Microsoft Cortana. What a weird name that was (Bard is not better in that respect). Some are suggesting Apple should do the same with Siri. I don’t think so because Apple has no apparent alternative to Siri, so they cannot just dump Siri because others are dumping their assistant. They do because they actively work on alternatives. Microsoft is clear in that respect and already shows what the alternatives are. Siri is a high-value brand name. Apple should build any next-generation AI-based tool to replace or complement the current back-end.