There is a lot to like in the recent Tim Cook’s interview with Kara Swisher (link to Podcast). It’s a must-listen. Here are a few observations and remarks.

1. I love Tim Cook’s stance on issues like privacy protection. But at the same time, I have a hard time understanding how Apple can continue to sign a search deal with Google while advocating privacy protection. This is simply unsustainable and hard to defend if you ask me. I know… $$$. Yet… will they ever try to make their search engine or buy one like DuckDuckGo and kick Google out as the default search engine? That would be such a powerful message to send.
2. Today, Apple under Tim Cook, has never been so well positioned to represent the best corporate defender of many of my core values: privacy protection, careful attention to details in design, openness to diversity, environment protection, sustainable development, great user experiences. Apple is not perfect, far from it. Yet, there is nothing like them these days.
3. Tim Cook is candidly answering the question of where he sees himself in ten years from now. I wonder what are the plans for his or her successor? Does he and Apple’s upper management actively put as much thought into it as Steve Jobs did in his last few years at Apple? I wonder and I hope this is the case.
4. This interview maybe seen as a bit self-serving, yet it is what it is. We, Apple’s customers like me, pay Apple to make calls on issues like encryption and privacy protection, environmental protection, etc. That’s the way I see my voting dollars anyway. As soon as I like most of their calls, I’ll be fine and be one of their customer. I dearly hope it stays that way because alternatives are scarce to say the least.
5. Is Apple playing the same rules for ALL developers? I doubt it. Is Apple’s curation of the App Store perfect? Far from it: 80% of the stuff in there is pure junk.

I think it is important to stay critical about Apple. We must keep them on their toes.

This shouldn’t be this way. Thanks to the numerous ads, my YouTube experience was a calculated nightmare. As my usage grew in the last few weeks because of my daytime job, my time on YouTube felt light a nightmare with no end. I decided to put an end to all this by subscribing to YouTube Premium. I feel in full contradiction to my values.

YouTube Premium so much better. But it shouldn’t be this way. Yet, it is. I feel that I’m sleeping with the enemy. Tell me that it is ok, will you?

It’s becoming quite frustrating to see Apple’s Safari not being supported for browser extensions. Safari is now reportedly supporting standard web extensions but with an Apple twist making it cumbersome for developers to add support. Apple being Apple, I think it is related to the requirement of having to download an application in order to be able to expose an extension to Safari’s engine. Thanks to privacy protection, Apple is forcing the game here, but this has real consequences.

Today, January 28th, is data privacy day. I didn’t know that. Now I know, thanks to Mr. Phillip Schiller. I paid a visit to Apple’s privacy web page. What I found is a super nicely designed page with highlights of Apple’s ecosystem privacy focused features. To me, Apple’s privacy stance is a product, not a feature.

“Privacy is a fundamental human right. At Apple, it’s also one of our core values. Your devices are important to so many parts of your life. What you share from those experiences, and who you share it with, should be up to you. We design Apple products to protect your privacy and give you control over your information. It’s not always easy. But that’s the kind of innovation we believe in.” — Apple

Apple made mandatory privacy protection “nutrition” labels on its App Store. One guy refuses to update its apps since then: Google. Maybe they are even worst than Facebook if such a thing is even possible. Was Google caught by surprise? Highly impossible. They had many months to prepare for that. When your business model highly depends on sucking all users data, it’s hard to escape suspicion.

A recent article by Benedict Evans exposes how hard it is to “fix” social networks.

“The internet and then social platforms break a lot of our definitions of different kinds of speech, and yet somehow Facebook / Google / Twitter are supposed to recreate that whole 200-year tapestry of implicit structures and consensus, and answer all of those questions, from office parks in the San Francisco Bay Area, for both the USA and Myanmar, right now. We want them to Fix It, but we don’t actually know what that means.”

I often think about issues that platforms like Facebook brings to our society. I don’t pretend to have any solution. I can’t quite define what Facebook is actually from a societal point of view. That being said, a lack of definition and understanding cannot prevent me to wish for things to be done differently. And I have one simple wish.

I want the eradication of algorithm-based feeds. I want them to be regulated, prohibited even. At the very least, it should be an opt-in “feature”. I want the return of chronological feeds. No tweaks, no tricks, nothing more. Nothing less. I want all people to have a look at the same reality. Two people having the exact same followers and following the same guys should give the same timeline. Period.

Without hyper-manipulated feeds, we have to wonder about the usefulness of all gathered data about us and our behaviours. Maybe ads targeting doesn’t make as much sense in tact hypothetical context.

If two people don’t see the same thing, it’s because the choice was made by an individual wishing to control his or her exposure, not by a corporation’s algorithm or an arbitrary group of people.

That’s my wish. Let’s try it and see if things change for the better.

Telegram on macOS

DHH on Twitter seems happy that the messaging app, Signal, finally has its moment. I don’t really know about Signal, but I do know about another one, Telegram. Now that Parler is out of this world, I’m wondering if people prefer Signal over Telegram. Is Signal more secure than Telegram? According to this website, Telegram, is apparently not as secure as its maker pretends it is.

Now, I’m wonder how these movements between messaging platforms would be affected if Apple decided to make iMessage cross-platform: on iOS, on macOS, on the web and on Android. Maybe this year the dynamic is different enough for Apple to make the move? Are they afraid that people will leave the iPhone if iMessage is available on Android? What is more sticky for the Apple ecosystem: the Music app or iMessage? In my opinion, iMessage is much more powerful than Music for keeping people inside Apple’s walled garden.

Reminder, you can find me on Telegram here.

In What to do about Apple devices and iCloud content when the owner dies from AppleInsider, there are so many unanswered questions. For example, are the requirements from Apple different from one country to another? Something critical when someone dies, having access to his or her smartphone with a PIN. Without it, the challenge is close to impossible to meet. That is one of the many requirements explained in A Guide for Preparing to Leave Your Numeric Legacy.

Thanks to all the teams at Apple for putting this App privacy feature together. Just like food labels, application labels were long overdue. Apple is far from perfect, I wrote about that a few weeks ago, but at the very least they do move the needle quite a bit. Bravo.