On Tim Cook’s interview by Kara Swisher (#apple #timcook #privacy)

There is a lot to like in the recent Tim Cook’s interview with Kara Swisher (link to Podcast). It’s a must-listen. Here are a few observations and remarks.

  1. I love Tim Cook’s stance on issues like privacy protection. But at the same time, I have a hard time understanding how Apple can continue to sign a search deal with Google while advocating privacy protection. This is simply unsustainable and hard to defend if you ask me. I know… $$$. Yet… will they ever try to make their search engine or buy one like DuckDuckGo and kick Google out as the default search engine? That would be such a powerful message to send.
  2. Today, Apple under Tim Cook, has never been so well positioned to represent the best corporate defender of many of my core values: privacy protection, careful attention to details in design, openness to diversity, environment protection, sustainable development, great user experiences. Apple is not perfect, far from it. Yet, there is nothing like them these days.
  3. Tim Cook is candidly answering the question of where he sees himself in ten years from now. I wonder what are the plans for his or her successor? Does he and Apple’s upper management actively put as much thought into it as Steve Jobs did in his last few years at Apple? I wonder and I hope this is the case.
  4. This interview maybe seen as a bit self-serving, yet it is what it is. We, Apple’s customers like me, pay Apple to make calls on issues like encryption and privacy protection, environmental protection, etc. That’s the way I see my voting dollars anyway. As soon as I like most of their calls, I’ll be fine and be one of their customer. I dearly hope it stays that way because alternatives are scarce to say the least.
  5. Is Apple playing the same rules for ALL developers? I doubt it. Is Apple’s curation of the App Store perfect? Far from it: 80% of the stuff in there is pure junk.

I think it is important to stay critical about Apple. We must keep them on their toes.

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