On the Mac pivotal moment (#apple #appleevent #applesilicon #mac)

The Mac has gone through many transitions in the past and I was there for each of them. From the Motorola CPU, to the PowerPC and the Intel processors, Apple’s execution was almost flawless.

At the upcoming Apple Event, Apple will unveil their highly anticipated Apple Silicon Macs. When thinking about what Apple could do for this pivotal moment for the Mac, there is two possible roads Apple can take in regards to the general design of these machines.

First, Apple could choose to do the same they did when they switched to Intel processors back in 2005. Apple kept the same designs. There are a few advantages to this approach. By going the conservative way, Apple sends a “don’t worry, this is a Mac, everything will work just fine” message. This would probably helps keep the confidence level about the expected compatibility of these machines with current software. But there is one big drawback from a marketing standpoint: Apple chose to switch to its own CPU in order to enable new things on the Mac that wasn’t possible before. I’m not sure that keeping the same external design of the Mac is the best way to do it; it would be too conservative.

The second approach, the one that I prefer, would be for Apple to introduce a refreshed and modernized design. This could take the form of new materials, new textures, new tones. Screen bezels could be dramatically reduced in order to bring the machine down in size. On top of that, better FaceTime camera with 4K resolution, always-on Siri could also make their debuts. If battery life can show major improvements, Apple would have a winner here. Such a move by Apple would help mark the turning point for the Mac, a new era, just like they did in 2012 when they introduced the unibody design. The Mac is in need of such refresh and this is the right time to do it.

If Apple is really aiming to produce 2.5 million Apple Silicon MacBooks by February 2021, there has to be something special besides a powerful and power efficient A14X CPU. Let’s see which strategy Apple decided to chose.

Side note: it is fascinating to see that the PC never went through these transitions like the Mac did. It is something unique in the technology world. No other company ever did this, that many times. Now, we might wonder if this Apple Silicon transition will spark a similar move in the Wintel world. Why? Because Intel is no longer a synonym of real platform evolution, ARM-based design is.

On Apple Watch “unique” requirement (#applewatch #iphone #apple) ⌚️

In the last few weeks, I repeatedly got a simple question regarding the Apple Watch: does it require an iPhone? One person expected to “pair” the watch with an iPad. The other is an Android user. These questions tell me something interesting. One, the Apple Watch is gaining traction among non-Apple users. Two, the quicker Apple can remove the iPhone requirement to get an Apple Watch, the better it will be for their bottom line. This could be something as important as the iTunes for Windows was back in the days.

Photo credit: Brina Blum on Unsplash.

About those "one more things"... (#appleevent #onemorething #history)

On the eve of another “one more thing” moment, please read this interesting article on Medium. The author spent time to review all previous cases of “one more thing” announcements. They were not all game changers but the following ones were turning points: MacBook Air reveal, Apple Watch. Can’t wait for the next one as I expect it will be another game changer moment for the Mac.

How old are they? (#apple #macosbigsur)

Here’s a quick and unrelated question: how old, on average, are people who love the design language of macOS Big Sur? Seriously, my bet goes to a much younger crowd than those who prefer macOS Catalina. Why? People who grew up with the iPhone and iPadOS has a much different design reference frame that those who grew up with macOS. The latter group seems to see Big sur as some sort of iPadification of macOS.

You’re thoughts?

Mac Pro mini (#apple #rumours #macpro)

Surprising rumors by Bloomberg about Apple working on a new Mac Pro, about half the size of the current model:

“Apple engineers are currently developing a new Mac Pro that looks like the current design at about half the size. It’s unclear if that Mac will replace the current Mac Pro or if it’s an additional model.”

As someone who is seriously contemplating to buy a Mac Pro, this information makes me pause a bit. My use case is for virtualization software which requires an Intel chip for running Windows versions in virtual machines. Windows on ARM is not on the horizon. I will enjoy an Intel Mac Pro for quite some time.

The "real" One More Thing... (#appleevent #apple #macosbigsur #macbook #onemorething)

There is a difference between what I expect and what are the things that I would really like to see. Here is a short list for this last Apple Event of 2020.

I hope for an Apple Silicon Mac with a full physical redesign of the Mac it is replacing. The re-introduction of the 12" MacBook with a refreshed design language, something that would be start of something new for all the upcoming MacBook updates in the future. I want Apple to mark the beginning of a new era for the Mac, not something in the form of continuity. I want Apple to turn the page and move beyond the Jony Ive’s era. Let’s start fresh, be forward thinking. Go past Microsoft’s Surface. Oh, this brings me to another wish: Touch support on macOS Big Sur and Apple Silicon Mac. Signs are pointing to this. That would be the real kicker of this year. Please, Apple, make it so. Impress me.

Troubling rumours about the Mac (#apple #mac #imac #applesilicon)

According to AppleTrack.org, there is a shortage of many different Mac models. Some shipping dates are slipping into December. It the case for the 21.5” iMac and iMac Pro. Troubling.

When Apple announced they were transitioning their Macs to use the new Apple Silicon, they also said they would keep updating current Intel-based models for a while. I don’t know this will translate in reality. If the iMac Pro is being updated this month, it could be for an updated configuration with an Intel CPU, not an Apple Silicon. The case of the 21.5” iMac is more interesting, tough. The 27” iMac was updated recently but not the 21.5. I’m not sure it is the first prime candidate for the Apple Silicon. I’m thinking more about the MacBook or the MacBook Pro which would highly benefit from the Apple Silicon.

It’s interesting to note that the Mac Pro is still in stock. This could signal that it won’t get updated this fall. The Mac Pro wasn’t updated since its release in 2019. As I’m looking to get one for my SDDCbox project, I’d would love to see a refreshed configuration in time for me to consider and pickup.

On iStat Menus 6.5 (#macosbigsur @bjango)

One of my favorite macOS utilities, iStat Menus, just received an update to version 6.5 which adds support for macOS Big Sur. I know, yesterday I wrote that I was done with Big Sur… but it was for testing… I still have time in front of me to convince me this is the best release of macOS Apple has ever done.

iStat Menus will be ready when I’m doing the switch to this Mac Pro for my SDDCbox project. It will play an important role in giving me insights on the CPU and SSD access. For now, there are a lot of tweaks which will make this utility even better. Even their release notes is art!

There seems to be less and less high-quality apps and utilities like this these days…

I’m done with macOS Big Sur (#apple #macos #macosbigsur)

Since the beginning of September I’ve been testing macOS Big Sur. I’m still undecided about how I like or hate this release. I’m unable to get over the way Apple messed up the notifications center with widgets. Clearly, it is a regression. There was no good reasons to merge them on the same space. Widgets should have gone in their own area, taking full advantage of the big screen. I just don’t understand it.

I’ll reuse this 1 TB SSD USB-C drive for something else: put my SDDCbox project virtual machines on it.