In light of Apple’s recent products introduction, consider the recently introduced Microsoft Surface Go. A Windows laptop that starts with 4 GB of RAM, 64 GB SSD, 12.4” touch screen using the Intel Core i5 which will get you 13 hours on battery for 550$. If you want a 8 GB of RAM, 256 GB SSD, the price goes up to 899$, but you keep the same lame CPU.
Now, compare this to the new MacBook Air (a much more powerful laptop) for 899$ (education pricing), same amount of RAM and SSD, 5 hours more of battery life, a much better non-touch display.
How is Microsoft supposed to compete against Apple in this market now?
They simply can’t, and they should start to worry.