A recent tweet from @LeaksApplePro made me think about the significance of the iPhone 12 in the grand scheme of things.

Apple is about to remove the last port on the iPhone, so they are training us with the MagSafe. Next year’s version will fix many of the issue we’re facing today. 5G may not be ready, but next year it will be much better. LiDAR is fascinating, but next year we will depend on it. We tend to forget about the notch, next year it will be Apple who will forget it by putting it to rest.

We’re still in the middle of the pandemic. We’re not out of the woods. We’ll continue to work from home for a long time. Trips are not really a thing right now. But, in the fall of 2021, can we hope that most of this will be behind us and return to normal life? It would help a lot to enjoy the portless iPhone 13 or whatever stupid name they will name it. Right now, I’m a bit tired of not being able to go out and use the cameras to build my visual memories.

The iPhone 12 is the transition iPhone that will lead us to a better world, a year from now. I hope.

Interesting post from @Gruber about Facebook application design. The lack of support for basic things like dark mode, more than a year after its introduction is a simple example, but very telling about something: Facebook doesn’t give a shit about those things. They don’t give a shit about privacy protection either. They don’t give a shit about democracy. They are are bad at design. They are bad at everything. And their growth is slowly declining which is a bit of fresh air to know.

Here is a fascinating chart: brand value calculated by Interbrand. Apple is on top again this year. They have been there since 2012. What I find interesting is the first row is occupied by companies reflecting our new way of life as we depend on smartphones (Apple, Samsung), online shopping (Amazon) and the cloud (Microsoft). What about Google you might ask? Well, first, as we don’t like to pay for online stuff, we prefer to be the product of advertisers. Second, we stopped using bookmarks a long time ago, we prefer the Google search field.

“Work can’t solve for all the things we’re missing right now, but a shared sense of purpose goes a long way. A belief that we can do more together than we can alone, that people of good will, driven by creativity and passion and that certain itch of a big idea, can still do things that help other people in our own small way to teach, to learn, to create, or just to relax at a time like this. Even as the things we make require us to operate at the very cutting edge of technology, in materials, products, and ideas that didn’t exist just a few years ago, this year has forced us to face plainly the things that make us human — disease, resilience, and hope.” — Tim Cook

An image is worth a thousand words. We are still paying the price of this shift in design, every single day, for every single interaction we have with our iPhone… who asked for that? Why? Will we return to normalcy? I’ll never forget the “before” it was so shitty. Never.

I miss him. The world is different. Apple has become something else. He would probably like what it has become without him, probably not all of it but most of it. I don’t care what he would have done differently. It’s no longer relevant as we need to keep looking forward, something he always did. But I still miss him dearly.

There is way more content online than we can humanly consume. There, I said it. I’m myself part of the problem, as a content creator too, albeit in a very small tiny fashion. To make things worse, I consider myself a writer. It’s not helping as less and less people are reading these days.

Saw that picture of a guy paying an VR game on a Rogers website to promote 5G networks in Canada. How stupid is this marketing!? What are they thinking when they “design’ their marketing campaign? You tell me.