In light of Apple’s recent products introduction, consider the recently introduced Microsoft Surface Go. A Windows laptop that starts with 4 GB of RAM, 64 GB SSD, 12.4” touch screen using the Intel Core i5 which will get you 13 hours on battery for 550$. If you want a 8 GB of RAM, 256 GB SSD, the price goes up to 899$, but you keep the same lame CPU.

Now, compare this to the new MacBook Air (a much more powerful laptop) for 899$ (education pricing), same amount of RAM and SSD, 5 hours more of battery life, a much better non-touch display.

How is Microsoft supposed to compete against Apple in this market now?

They simply can’t, and they should start to worry.

PC laptops introduced pencil support, touch screen, screen-based touchpads, et. al. because these are the only things they could do to try to stay on top in a commoditized technology platform. I will take in a heartbeat 3X or 5X performance gain and 6 more hours of battery life over the gimmicky features. This is one of the many reasons I’m so upbeat with the M1-based Macs.

Photo credit: Alexander Andrews on Unsplash.

Well, I can breath a little bit better now that this clown is on the way out. Good riddance. As a Canadian, I’m so happy to see this clown go. If there was a way to start fixing 2020, it would be it. Yeah, I know, he won’t concede victory, he probably won’t do a concession speech. Who cares.. we knew all that, already. Now, let’s hope Americans start to unite a little bit and fix their shit, because, it’s pretty ugly out there.

A recent tweet from @LeaksApplePro made me think about the significance of the iPhone 12 in the grand scheme of things.

Apple is about to remove the last port on the iPhone, so they are training us with the MagSafe. Next year’s version will fix many of the issue we’re facing today. 5G may not be ready, but next year it will be much better. LiDAR is fascinating, but next year we will depend on it. We tend to forget about the notch, next year it will be Apple who will forget it by putting it to rest.

We’re still in the middle of the pandemic. We’re not out of the woods. We’ll continue to work from home for a long time. Trips are not really a thing right now. But, in the fall of 2021, can we hope that most of this will be behind us and return to normal life? It would help a lot to enjoy the portless iPhone 13 or whatever stupid name they will name it. Right now, I’m a bit tired of not being able to go out and use the cameras to build my visual memories.

The iPhone 12 is the transition iPhone that will lead us to a better world, a year from now. I hope.

Interesting post from @Gruber about Facebook application design. The lack of support for basic things like dark mode, more than a year after its introduction is a simple example, but very telling about something: Facebook doesn’t give a shit about those things. They don’t give a shit about privacy protection either. They don’t give a shit about democracy. They are are bad at design. They are bad at everything. And their growth is slowly declining which is a bit of fresh air to know.

Here is a fascinating chart: brand value calculated by Interbrand. Apple is on top again this year. They have been there since 2012. What I find interesting is the first row is occupied by companies reflecting our new way of life as we depend on smartphones (Apple, Samsung), online shopping (Amazon) and the cloud (Microsoft). What about Google you might ask? Well, first, as we don’t like to pay for online stuff, we prefer to be the product of advertisers. Second, we stopped using bookmarks a long time ago, we prefer the Google search field.

“Work can’t solve for all the things we’re missing right now, but a shared sense of purpose goes a long way. A belief that we can do more together than we can alone, that people of good will, driven by creativity and passion and that certain itch of a big idea, can still do things that help other people in our own small way to teach, to learn, to create, or just to relax at a time like this. Even as the things we make require us to operate at the very cutting edge of technology, in materials, products, and ideas that didn’t exist just a few years ago, this year has forced us to face plainly the things that make us human — disease, resilience, and hope.” — Tim Cook

An image is worth a thousand words. We are still paying the price of this shift in design, every single day, for every single interaction we have with our iPhone… who asked for that? Why? Will we return to normalcy? I’ll never forget the “before” it was so shitty. Never.

I miss him. The world is different. Apple has become something else. He would probably like what it has become without him, probably not all of it but most of it. I don’t care what he would have done differently. It’s no longer relevant as we need to keep looking forward, something he always did. But I still miss him dearly.