Here is a fascinating chart: brand value calculated by Interbrand. Apple is on top again this year. They have been there since 2012. What I find interesting is the first row is occupied by companies reflecting our new way of life as we depend on smartphones (Apple, Samsung), online shopping (Amazon) and the cloud (Microsoft). What about Google you might ask? Well, first, as we don’t like to pay for online stuff, we prefer to be the product of advertisers. Second, we stopped using bookmarks a long time ago, we prefer the Google search field.

“Work can’t solve for all the things we’re missing right now, but a shared sense of purpose goes a long way. A belief that we can do more together than we can alone, that people of good will, driven by creativity and passion and that certain itch of a big idea, can still do things that help other people in our own small way to teach, to learn, to create, or just to relax at a time like this. Even as the things we make require us to operate at the very cutting edge of technology, in materials, products, and ideas that didn’t exist just a few years ago, this year has forced us to face plainly the things that make us human — disease, resilience, and hope.” — Tim Cook

An image is worth a thousand words. We are still paying the price of this shift in design, every single day, for every single interaction we have with our iPhone… who asked for that? Why? Will we return to normalcy? I’ll never forget the “before” it was so shitty. Never.

I miss him. The world is different. Apple has become something else. He would probably like what it has become without him, probably not all of it but most of it. I don’t care what he would have done differently. It’s no longer relevant as we need to keep looking forward, something he always did. But I still miss him dearly.

There is way more content online than we can humanly consume. There, I said it. I’m myself part of the problem, as a content creator too, albeit in a very small tiny fashion. To make things worse, I consider myself a writer. It’s not helping as less and less people are reading these days.

Saw that picture of a guy paying an VR game on a Rogers website to promote 5G networks in Canada. How stupid is this marketing!? What are they thinking when they “design’ their marketing campaign? You tell me.