Is Substack the Media Future We Want?

“on Substack, the most successful newsletters are almost always written by people who have already cultivated an audience at traditional publications or built up a following elsewhere.”

and

Substack is a natural fit for the influencer, the pundit, the personality, and the political contrarian.

Starting from scratch on Substack is quite a challenge. From the graph shown above, this is the curve of my subscribers count. It plateaued. The new reader feature coupled with the discovery tab didn’t move the needle at all. We have to wonder if Substack is just a clique in disguise.

You can read my past newsletters by visiting my Substack page. Be sure to subscribe, it’s free!

According to an article from MacRumors, LG is rolling out a software update to its 2018 Smart TVs to enable AirPlay 2 and HomeKit support. I personally own a 2016 model and I don’t expect to receive such update anytime soon. As a software-only solution, I don’t see why they couldn’t make it happen for 2016 models too. When you think about Apple supporting iPhone models dating back to 2015 with iOS 14, we have to wonder who’s playing programmed obsolescence here. As someone who’s looking to upgrade its 2016 LG Smart TV to a 2020 model, which will support HDR, Dolby Atmos, AirPlay 2, HomeKit and have a 120 Hz refresh rate, I don’t appreciate LG approach to brand loyalty building.

According to Goldman Sachs, Apple doesn’t care about the car itself. I don’t care either. I’m fed up of these rumours. M.G. Siegler is fed up too according to a recent Medium article. Period. Enough. A car is the least personal product Apple could ever make. Apple’s products are about exhencing experience, life.

I can see Apple investing in in-car experience and selling it to cars manufacturers. But wait, there is a big gotcha: cars manufacturers doesn’t care about the user experience. Maybe Tesla, but that’s it. I cannot see them coming in drove to Apple to add the “Apple Experience” as an option anytime soon.

Mailbrew shared a blog post about the services they use internally for their needs. As a die hard fan of Mailbrew (see my profile here), it’s interesting to see what SaaS they use for their internal use. Especially interesting to me, Plausible, a privacy-friendly analytics. I’m currently using Google Analytics which is free but, you know, it’s Google and it’s too complex for my needs. On the eve of a new year, it would be a nice time to start fresh in that regards. I’m currently testing the service as I write this! I never thought closing my Google analytics account could be a thing. Every new year is the occasion to do things differently, don’t you think?

Someone on Twitter thinks iOS 14.3 mediaplayer control is a nod to the iPod Classic. I think this redesign was introduced in iOS 14.2. Up until now, it didn’t came to my mind the design was similar to the iPod Classic. Nonetheless, it a step up compared to the previous version both in design and features. As Gruber puts it, it’s probably the best way to layout music controls on a small screen.

When the original iMac came out, in 1998, a first tangible and public sign of Steve Jobs return at Apple, I was perplexed yet intrigued. It was so unique compared to everything else, just like for the original Mac, in 1984. There was a retro look to this machine that was seducing to me, especially when looking at it right in front of it. I never owned the iMac G3 and any of the following designs. I came back to the Mac in 2005 after a 10 years pause. This concludes the long series of “20 Macs for 2020” from SixColors.

Yesterday I had my first real experience with the Disney+ streaming service on my Apple TV 4K. In a word: wow! I wanted to see the latest movie from Pixal: Soul. I decided to try Disney+ for the occasion. It’s the best streaming experience I ever had. From the mandatory signup process to browsing content and watching movies, I’m sold. Rightfully, Apple named the Disney+ Apple TV app the best of 2020. Not only Disney knows how to create great movies, they also know how to create great user experience for the Apple TV. Apple should take some notes here. Google, with its crappy YouTube app should just start over. Now the 9$ a month question: will I keep the Disney+ subscription?

Benjamin Mayo on Apple Fitness+ Launches

“They did a good job with this. It’s not a deeply technical proposition but sometimes simple ideas and good execution are all you need. Fitness+ is high quality and well produced workout videos overlaid with live metrics readouts from a connected Watch. Straightforward, technologically trivial, but effective.”

I started to use the service since day one. For now, I’m doing treadmill workouts ranging from 10 min to 30 min. I like the whole thing so far. The next thing I’d like to try is the dance workouts.

In 2020, we started to get a better peek at Apple’s labs, at least, this is what Apple wanted us to believe. My question: was this setup a real lab or was it entirely made up? I tend to think they were real. If that’s the case, in this particular image, can you spot a very old Macintosh?

Original image from Unsplash, the wishes are from me. LOL. Done with Adobe Spark Post.