Grading Apple's response to COVID-19 (#apple #covid19)

From Basic Apple Guy’s top 5 of 2020:

“I appreciated the stewardship Apple has taken this year in balancing their product interests while also supporting the fight to respond to COVID-19.”

Two things. First, Apple’s response to COVID-19 was and continue to be faultless. Some governments should take notes. Second, the closing-reopening-closing dance of their physical stores didn’t impact their bottom line, not in a significant way, apparently. In a way, Apple is not only making and selling products, they are the product, it’s not only how they look, it’s how they work.