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Pressure Might Be Mounting on Apple with Apple Intelligence in Unexpected Ways
Warning: Unsettled thoughts: I think many tech pundits are overestimating Apple Intelligence capabilities and influence potential. If Apple fails to deliver, even slightly, it might trigger a crash like the dot com crash. Some tech pundits are fast at expecting Apple to be the gateway to generative AI legitimacy. In this logic, if Apple fails, AI will fail too. I might be over simplifying things here.
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A new iOS 18 beta should drop tomorrow, where SharePlay improvements and iPhone Mirroring will be included for the first time. Except that they won’t be available for people in EU. Apple made the announcement last Friday. Poor EU users. 🙃 Here in Canada, we don’t have Apple Card nor Apple Cash. But that’s for quite different reasons. When iOS 18 ships, we won’t get Apple Intelligence either, unless we set our phone to English US, which I won’t do, except for testing the thing for a few moments. EU isn’t alone in their “misery”, I guess.
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★ The EU Is Reaping What It Sows With the DMA: Uncertainty
https://daringfireball.net/2024/06/eu_reaping_what_it_sowsFor once, I’m on Gruber’s side here. But who am I? A clueless north American who doesn’t get the EU’s laws and law’s spirit? Maybe.
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For all of its purported goals to 'foster a better digital market', having foreign tech companies delay features into the EU market will have huge effects not just for consumers but for developers. I can't see that becoming an economic advantage to an already-lagging EU tech economy.
Well said.
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For my M4 iPad Pro, I decided to skip the Magic Keyboard for iPad purchase. Instead, I’ll be using a Magic Keyboard and a mouse. I think it’s a great compromise and a very light one, by the way.
Yet, iPadOS and many apps aren’t really keyboard aware. As an example, using Micro.blog native app, if I select a few words and hit CMD-B, the command is ignored and I have to reach the screen to select the bold option. This adds friction to my writing experience. Cc @manton
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On iPadOS, you can hit CMD-Q on your keyboard to « quit » an app… in fact, only the icon is removed from the app switcher view while pressing CMD-TAB. If you re-launch the app from the home screen, the app is stilll in memory. Who said iPadOS is a strange beast?
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When Will IT Support Guys Learn?
The CEO of the company I work for (450 employees) called me today over Microsoft Teams because he was seeking for help and explanations for a problem with repeated authentification requests when using Microsoft 365 services on his devices (an iPhone, an iPad). He wasn’t sure why he was getting that many requests. After calling the IT department for support, he was baffled by the responses he got for his problem: reboot your phone, uninstall Apple Mail and re-install, that type of shitty responses. After a few tries, he finally got the “real” reasons: iPhone aren’t supported officially and weakening the security posture of the whole company, he should get an Android. What a shitload of bullshit, which is often typical from IT guys who don’t understand or know Apple devices. I’m so tired of this, after all those decades.
Back to my call with my CEO, after trying to understand the situation and find a sound explanation, I told him that the type of answers he got was unacceptable. We are an IT company for god’s sake! He was shy of admitting the same and surprised by this nonsense. He is the CEO, a smart guy. We should do better.
The iPhone is not weakening the security posture of the company, some IT support guys are1.
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I don’t want to generalize but this type of support from unknowledgeable IT guys is still way too much prevalent these days. ↩︎
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Claim of the moment: Perplexity AI ignores robot.txt files and crawls websites even when the site owner says no. https://rknight.me/blog/perplexity-ai-is-lying-about-its-user-agent/
Woah, that is not cool, at all. Even if I don’t care too much for AI bots to crawl and ingest my content, I would expect them to respect those author and site owners who decides otherwise. It’s not the best way to build trust.
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📝 Just like my old iPods, the iPod name is just collecting dust, despite being the best name they ever came up with.
https://lmnt.me/blog/ipod.htmlI agree. The iPod name more accurately describes the current iPhone. However, it’s unlikely that Apple will revert to this name, despite its strong brand recognition.
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Apple Private Cloud Compute Curiosities
Apple announced a significant development at this year’s WWDC: the creation of its own cloud infrastructure named “Private Cloud Compute” for securely handling certain Apple Intelligence requests. As an IT professional working in data center technologies, I have a few questions that remain unanswered even after watching John Gruber’s The Talk Show Live:
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What CPU is used in each server? I wonder if Apple is utilizing high-end versions of its Apple Silicon chips. It’s worth noting that there was no update to the Mac Studio this year. Is Apple diverting M3 Max or M3 Ultra production to build its Private Cloud Compute data centers (which currently feature 32 Neural Engine cores in the M2 Ultra)?
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What type of case design is Apple using for the servers? Are they modified versions of the Mac mini, or are they using a rack-mount variant of the Mac Studio?
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Is Apple deploying data centers only in the United States or across multiple continents? I suspect the latter, for the sake of redundancy and capacity.
I expect that sometime in the future, perhaps at WWDC 2025, Apple may reveal details about the first year of Apple Intelligence in a short video. We’ll have to wait and see.
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Refreshing take also a good reminder:
@stroughtonsmith After seeing WWDC, I’m actually buying a iPad Air M2 next to my mini 6. But I have never seen and expected iPad as anything more than what Jobs used in his introduction. Never replacing my Mac, never replacing my iPhone.
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Two Highly Different Approaches
Microsoft is recalling “Recall” after all, and this makes them look rather bad. This happens on the same week of Apple revealing Apple Intelligence which received a more positive set of reactions.
We are witnessing two different approaches to the challenge of intelligently integrating generative AI prowess to the base operating system. These two events couldn’t be more evocative of how different Apple and Microsoft strategy and culture are. Guess which approach I prefer? I’m excited for Apple Intelligence, but I appreciate the time it will take to make it right.
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Referring to this post from MacStories’ Viticci, I might be living or coming from a different planet, but I do not want to block any of my sites from AI bot crawlers, none of them, even if it is from Google, OpenAI, Apple or even Meta. I want to embrace this new era while being critical to what is happening. More to come soon.
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Two of my preferred visual things in iOS 181 is the colorful visual effect of Siri and the default wallpaper, which is also very nice. Siri animation is so relaxing and less intrusive than the big colorful ball. These are small changes but welcomed changes nonetheless.
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I’m not using iOS 18 yet. Should be later in the summer, late in August, I guess. ↩︎
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I’ll save money with Apple Intelligence in the next 12 months as indicated in my subscriptions page. #apple #appleevent #wwdc24 #wwdc
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Mind blown. That’s all for now. More thoughts to come soon. 🤯 #wwdc #apple #appleevent #wwdc24
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Fun fact: The only time I use the TV.app on my Mac is to watch Apple event. #apple #appleevent #wwdc #wwdc24
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Well, happy WWDC / dubdub day from Numeric Citizen, following Apple since 1982! #apple #appleevent #wwdc #wwdc24
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Apple Intelligence & Current Apple Silicon
If Apple Intelligence1 requires a new generation of hardware to be fully appreciated, I would be surprised and be a little sad. My expectation would be that last year’s generation of hardware should be, at the minimum, enough. Otherwise, it might send a wrong message that even current Apple Silicon isn’t enough to power generative AI-based experience. How could this be, after all, Apple always brag about its silicon superiority. Tim Cook said that their silicon was their current competitive edge… but was he referring to future chips only? I hope not.
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Provided it’s the real name. ↩︎
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