Apple at another inflection point?

My interest in Apple’s new leadership, John Ternus in particular, is heating back up. I’m utterly excited to see how Apple under Ternus will be remodelled and transformed. Today’s Bloomberg1 article leaves no doubt that many challenges await Apple. That said, I don’t expect much change, starting with the impending iPhone launch, the last under Cook as CEO while the iPhone 18 line was under development. We have to look further.


  1. I’m sorry, I won’t link to a Bloomberg paywalled article, but it’s free to read, under a murky article sharing scam. ↩︎

Vibe coding and desktop publishing

Since Claude Code exists, I have noticed a surprising phenomenon: more and more new applications are appearing on the App Store or coming to life as web applications accessible only to their creator-promoter. The process is called vibe coding. When I see people creating new applications with the help of artificial intelligence, I can’t help but think back to the era of the introduction of PageMaker, the LaserWriter laser printer, and the Macintosh. These three elements enabled the democratization of what became known as ‘Desktop Publishing.’ Many people who knew nothing about printing, layout, and design started creating posters, newsletters, etc. The results were not always of very high quality. Fast forward to today: artificial intelligence and tools like Claude Code are bringing us back into a similar context of high-velocity creation. It’s fascinating. The more things change…

Powerful Macs introduced today by Apple. But expensive, too. Apple should now introduce a Mac Neo, a smaller and cheaper version of the newly introduced M6 Mac mini desktop, in the style of the Apple TV. It’s the only way to get back to the sub-$500 mark. 😱