Shot on iPhone. Edited on Mac.

    This short behind-the-scenes look at Apple’s “Scary Fast” event is the highlight of a marketing masterpiece.

    First, Apple, a highly-respected company for producing top-quality new product announcements, released new iPhones capable of high-quality filming in September. Next, in October, the company made another top-notch production and announced the first M3-based Macs. Not to be missed, and that is the key here, they slip the following at the very last moment of the presentation:

    This event was shot on iPhone and edited on Mac.

    What better way to make a point? Brilliant. Well done, Apple.

    I love my iPhone 15 Pro Max. I feel that the creative world is at my fingertips. I feel empowered.

    Episode 05 — Sometimes It’s Better to Say No

    The timing was right, and the target was well-defined, but the potential traction was far from guaranteed. Would this project be worth all the effort? Someone said: for every yes, there are a thousand no. After many weeks of thought and pondering, I decided against doing a unique project.

    Link: The Apple Rumors Hub


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