Carefully look at this add by Microsoft bellow. The phrasing of this ad clearly shows the roots of the company making the product. “Pen supported” is one example. Why not write something like “Touch interface” or “Touch screen”. The word “supported” sounds wrong and makes me feel Microsoft is not fully confident about the real nature of this computing environment. The other thing is the removable SSD option. That’s typical geeky-PC-world-thing. Do we really care in a world of cloud-based storage being an extension of our devices? Really bad ad.

Clearly, Microsoft is already feeling the heat and is on the defensive. It’s only getting started. Others will follow.