Incogni value proposition and contradictory policy
For the second time in as many days, I’ve seen paid promotion from Incogni (one in a YouTube video and on the 9to5Mac website). According to the Incogni website:
Incogni is a personal data removal service that automatically removes your information from data broker websites, significantly reducing your digital footprint. Anyone can get instant access to personal data online—Incogni makes sure it stays private.
I was curious and headed to their website, where you can enter your email address to test the service. The problem is that, according to their ToS and privacy policy, they collect email addresses this way so they can bug you with promotions and all that. I find this against their value proposition and it weakens their credibility. People willing to pay for such a service are probably protective of their email address, and yet, this is the first thing Incogni collects. If they offered a way to test the service, albeit in a limited way, while saying they don’t collect email addresses to perform these tests, it would be quite another matter, and I would be more willing to test and maybe even subscribe! But no. Bummer. I’ll pass.