Algorithms, Platforms, and the Personal Web Space
The piece) from Disassociated about being “freed from personal websites” thanks to algorithms and timelines really resonated with me. I’ve long believed that platforms are killing the web; they are not the web.
I recently asked my son if he had ever considered having his own personal website—a blog, having a place outside the usual platforms. His immediate response was, “But what about discoverability?” Why I think that everything comes down to that: It’s always about beating the algorithms (hello SEO) so that we are “discovered”. I always believed about my own existence without the need of any algorithm. Same with my wife: she knows about my websites but rarely visit them. She’s always talking about discoverability too, thinking that there is no future if I’m not one those platforms. She couldn’t be more wrong. And yet… Platforms have obscured the open web, plain and simple.
This led me to a question that keeps circling in my mind: if we go back 50 years, how accurately did newspapers reflect reality? And how different is our situation today? Yes, the speed and reach of information are radically different now, but consider people who read only one newspaper—like my father did when I was young. Weren’t they also shaped, if not manipulated, by that publication’s editorial line?
Disclaimer: I feel my feelings are well reflected in those few words… it’s complicated.
