Now it’s official, Apple is no longer accepting blogs on their news platform, Apple News. I got my rejection mail today (read about my original submission). I understand Apple News as being a… news platform, yet I think Apple is missing an opportunity here. Why? One word: Substack. Another word: Medium. Apple could have done to the written space what they did for the audio world with podcasts. Apple could have created a special place on Apple News for individual writers, not only bloggers per se. This would have been a message of inclusion, diversity and openess. Instead, Apple is again sending a message about begin a walled garden, exclusion, elitism. Too bad.