Robin benzrihem 9uxJt LtqKU unsplash

According to Goldman Sachs, Apple doesn’t care about the car itself. I don’t care either. I’m fed up of these rumours. M.G. Siegler is fed up too according to a recent Medium article. Period. Enough. A car is the least personal product Apple could ever make. Apple’s products are about exhencing experience, life.

I can see Apple investing in in-car experience and selling it to cars manufacturers. But wait, there is a big gotcha: cars manufacturers doesn’t care about the user experience. Maybe Tesla, but that’s it. I cannot see them coming in drove to Apple to add the “Apple Experience” as an option anytime soon.