On Apple’s rumoured VR headset (#apple #rumours)

Here is a simple one: Apple, please, no.

I don’t get the idea of such product. The audience for this seems to be too small for Apple. I do understand that Apple research in VR can have broader ramifications, but to build such a limited appeal product for the mass, I don’t get it.

I think Apple’s interests has much more potential in augmented reality products, services or features. Their work is already bearing fruit with AirPods spatial audio and transparency mode. These are much more appealing to the mass than a VR headset.