RIP iMac Pro, HomePod (#apple #imacpro #homepod)

What does the iMac Pro and the HomePod, two entirely different products, have in common? It’s not the fact that they are no longer being sold. The iMac Pro and the HomePod were created by Apple when they were caught off guard by market trends. In the case of the iMac Pro, Apple tried to answer pro users who were demanding a replacement to the aging trash can Mac Pro. Apple didn’t read the temperature room correctly. They acted urgently and responded with the wrong answer, the iMac Pro. The right answer would have been to fix the Mac Pro instead by creating another more modern version of the expandable Mac Pro, which they finally did later in 2019. The HomePod was created when Apple (finally) realized the smart speakers market was a thing. Apple misread the room temperature again with a high-end smart speaker which wasn’t that smart but sounded good. In such a market, pricing is everything.

Apple is at its best when they create products they want to use for themselves, just like they did with the iPhone. The Apple Car is such a thing really exists), the AR glasses (if such a thing really exists) are a potential case of such products. The Apple Watch was also built on the same principles of the iPhone: something they really want to use themselves.

I own two HomePod, paired together and two HomePod mini, placed in two different rooms. I love them all, but I prefer the mini for hard to explain reasons. It is sad to see the HomePro go. It could have played so differently.

What’s the next Apple product to be killed? The iPod touch?

Afterthought: what is Apple comes out with a new HomePod with an integrated wifi 6 router and maybe some storage, something along the line of the AirPort Extreme a few years ago? A new HomePod mini could also be released with wifi extender built-in. I would buy that in a heartbeat.

Image credit: Basic Apple Guy. I love this guy’s blog.

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