On Intel’s Tick Tock Strategy (#intel #apple #applesilicon)

How funny is that? It seems Intel is applying its “tick-tock strategy” to its relationship with Apple. One week, Intel is slamming Apple’s M1 Macs with highly questionable ads featuring Justin Long, the week after Intel is luring Apple’s business to make their future processors.

So obviously you’ve seen some of the competitive energies resume because there’s a lot of great innovation to be done, and we haven’t seen PC demand at this level for a decade and a half. The world needs more of that, and there is competitive fun going on with Apple and the Mac ecosystem” — Gelsinger

I don’t know if this competitive landscape is fun like Gelsinger is mentioning, maybe we could ask Tim Cook?

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