Dave Mark for LoopInsight:
Did the pandemic make a foundational change to the way we think about where we do our jobs? Or was this a blip, with a slow slide back to the old ways?
I certainly hope that we won’t return massively to the old days. For Apple, it looks like the pandemic was a blip and employees will need to be back at the office at least three days a week. It’s a corporate culture thing, which doesn’t get amended easily. Now, for employees not wanted to return to the previous model, even partially, they could become poaching targets by other companies where remote work is fundamental to them. This is where Apple could have to open up more.