If you think that this year’s updates from Apple are meh, I think, either you didn’t pay attention during the keynote or you’re simply bored. You may not like the iterative nature of Apple under Tim Cook, maybe you forgot to remember that the smartphone (and to some degree) the smartwatch are mature products. Since Apple is paying attention to what the majority of people actually care about, improving battery life, adding more storage, keeping prices steady, not having to wait three months to get a new device, stop expecting folding iPhone to prove Apple is still innovating.

There, I said it.