Krugman said that Musk’s behaviour had shown that he’s nothing like Apple cofounder and former CEO Steve Jobs – who was famed for his high level of discipline and focus on Apple’s products.

And

“I don’t think even if Musk had been as disciplined as Steve Jobs was, that Tesla was ever going to be a sustained profit machine the way that Apple has been,” he added. “It’s just — it’s not his fault. It’s just not that kind of industry.”

And

“But then, you know, I don’t know anyone who’s done as much to hurt his image of cool in as short a time as Musk has done.” Source: Paul Krugman says Elon Musk’s Tesla can never be a ‘profit machine’ like Apple, because there’s no scope for that in the car industry

Comparing Musk to Jobs is tempting, but Musk a so few traits of Steve. Jobs didn’t hurt Apple’s brand when he was at Pixar. Musk, at Twitter is hurting Twitter… and Tesla. Poor guy.

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