So, Apple is rumoured to release new products through press releases tomorrow. I don’t expect exciting news (M2 MacBook Pro — specs bump). In fact, besides the iPhone 15 Ultra, I think 2023 could be the most boring year in a long time. Since Apple is known to be working its product lines many years in advance, does this reflect the COVID era, where it was hard for Apple to keep the momentum while everyone was enduring the pandemic from 2020 to 2022? Are we paying the COVID price?

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